Warburtons Teams Up With Brewery To Create Crumpet Beer
Ever been sat eating your crumpet and suddenly thought to yourself, 'Man, I sure wish I could take a guzzle of beer right now; if only my mouth wasn't full of heavily buttered carbohydrate'?
Well, believe it or not, now you can kill two birds with one big fat bite, as Warburtons has teamed up with Toast brewery to create a very tempting CRUMPET BEER, made using leftover crumpets.
The Toasted Crumpet Session IPA uses up any of the crumpets considered too 'wonky' to go on sale, giving them a second life as a 4.2% ABV tipple.
As the UK's first, the limited-edition beer uses the surplus crumpets in place of some of the malted barley, extracting starches and sugars and breaking them down into fermentable sugars.
It comes as part of Warburtons' mission to ensure leftover food waste isn't just destined for the bin, and while it's release is on a limited run only, the Bolton-founded bakery has said it may roll the beer out on a larger scale if the demand proves strong enough.
The beers are available to buy on the Toast website, where the description explains all profits will go to 'charities fixing the food system'.
It adds: "Raise a Toast. Save the world. Cheers."
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Proudly presenting 'The Toasted Crumpet' - the UK's first ever crumpet beer, made with @ToastAle using our very own wonky crumpets!- Warburtons (@Warburtons) February 25, 2020
Exclusively available here: https://t.co/oWYovBMzif (UK customers only, 18+) Drink responsibly. pic.twitter.com/hXeTN1kOWq
Darren Littler, head of product innovation at Warburtons, said: "We're thrilled to announce an innovative way of utilising our 'wonky' products whilst celebrating the nation's love of crumpets in a whole new way.
"Not only are we proud that Crumpet Beer is our first non-baked product we've ever launched, there's nothing 'butter' than this cold brew teamed with a plate of warm crumpets!"
James King, marketing and brand manager at Toast Ale, added: "Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn't be more excited to venture into the world of crumpets.
"As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste.
"We will continue to toast change and hope everyone loves this new Crumpet Beer as much as we've loved brewing and tasting it!"
The Warburtons x Toast Toasted Crumpet Session IPA is available now from the Toast website, and costs £28 for a pack of 12 300ml bottles.
Featured Image Credit: Warburtons/Toast