This Morning star Trevor Sorbie admitted that he ignored some of the symptoms of the bowel cancer which he said has left him with 'weeks left to live'.
The famous barber appeared on the ITV morning show last month to say that medical professionals had told him in June that he had 'maybe six months' remaining, and during a scan in September, they'd learned that 'no treatment is going to work'.
He told The Times that it was his third wife Carole who'd called an ambulance for him back in 2019 when he was bleeding heavily, and initially said that he'd had no symptoms.
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However, she reminded him that he'd been having constipation and diarrhoea for months and ignored those symptoms before the ambulance was called.
"I’m a man. Men are scared," he said.
Doctors told him he was lucky afterwards, as he went through surgery to remove a mass from his bowels and said that the tumour had been contained with just a five percent chance of it coming back.
Sadly, Trevor was among that unfortunate five percent.
According to the NHS, constipation and diarrhoea that are unusual for a person are among the symptoms of bowel cancer to be on the lookout for.
They say that changes to your poo should be seen as warning signs, and in addition to constipation or diarrhoea that can also mean them being softer.
Health experts said that needing to go to the loo more or less often than usual could both be signs to cause concern, and if one's stool was red or black then it could be a sign of blood in it.
Other symptoms of bowel cancer include bleeding from the backside, feeling like you need the toilet after you've just been, pain in your belly, the presence of a lump there, bloating, unexplained weight loss and feeling very tired without knowing why.
If you've had any of these symptoms for three weeks or more, then you should go and see a doctor, and the NHS encourages you not to be embarrassed over talking about what you might be going through.
The doctors and nurses will have spoken about these symptoms before and will be there to help you.
The NHS in particular encourages you to call 111 and get an urgent appointment with your GP in the event that your poo is black or red, or you're having bloody diarrhoea.
Should you be bleeding non-stop from your bottom or be bleeding to the point that it's turning the toilet water red then you should call 999 and get to A&E as quickly as possible.
If you’ve been affected by any of these issues and want to speak to someone in confidence, contact Macmillan’s Cancer Support Line on 0808 808 00 00, 8am–8pm seven days a week.
Joe Harker