
A newly-coined subdivision of polyamory, known as 'hotwifing', is seemingly taking over the US.
Like something straight out of a Louis Theroux documentary - coincidentally, his new feature Inside the Manosphere premiered on Netflix this week - guys who are so ridiculously proud of their wives' looks are allowing random males to jump into bed with them, for the better of their relationship, bizarrely.
According to a new study conducted by intimacy platform Wifey, an unthinkable 71% of 1,000 surveyed couples in "committed" relationships are experiencing a "stronger emotional bond with their partner" after introducing somebody else into their marital bed.
An equal amount claim this experiment has improved their sex lives.
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"Hotwifing is a form of consensual non-monogamy in which a woman in a committed relationship explores intimacy with another partner, with her partner's full knowledge and encouragement," the researchers shared.
"What this suggests about modern relationships: Couples exploring non-monogamy aren't throwing out the rulebook. They're rewriting it together, with trust, boundaries and communication at the center."
How on Earth is this any different from cheating, though, you may ask...
The Wifey team explained how open communication is the all-important factor.
"The defining difference from infidelity isn't what happens. It's what comes before: the conversation. Everything is discussed, agreed upon, and defined on the couple’s own terms."

Podcasters Lacy and Dan reflected on their own shenanigans for the eyebrow-raising report.
"It makes us crave each other more, almost," was their opening gambit. "I don't think that's something people who are not in this type of relationship really understand. They think you compare it to the experience, but the truth is you use it to enhance what you have together."
Despite feeling comfortable in their unconventional situation, the pair did concede that jealousy is inevitable.
They jointly added: "It's really how you handle it. If you communicate with your partner and work through it, your experiences will be better. It's a building block for your relationship."
Certified sexologist Dr. Tara concurred, highlighting how monogamy-avoiding individuals "over-communicate" and as a result, this "emotional literacy" fortifies the relationship.
Topics: Sex and Relationships, US News