If you've been anywhere near the news lately, then you'll know that Jeremy Clarkson's Diddly Squat Farm is far from a hit with locals.
Now, the former Top Gear Host, 62, has attempted to diffuse the situation by apologising for calling the villagers 'morons' in the latest episode of Clarkson's Farm.
It all went down on episode three of the second season, which was recently released on Amazon Prime, where Clarkson attempted to personally address villagers' concerns about the impact the farm is having in the area.
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For many, the farm is a source of much upset because it is allegedly ruining an area of outstanding natural beauty between Chipping Norton and Chadlington, Oxfordshire.
Clarkson says in the episode: "The lady from the parish council says those that are angry, are really angry. Like, really angry."
The 62-year-old then explained that there is an online Chadlington community board that 'in essence, says that I’m the devil', and he doesn't want any residents coming to Diddly Squat 'with pitchforks'.
So, in a bid to comfort the locals, he hosted a Q&A about the farm.
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Clarkson began by saying that he admits the farm has caused problems for the locals.
He said: "We were completely overwhelmed by what happened when the show first aired.
"Traffic and mud and chaos and speeding. Absolute nightmare, I agree. So how can we make this look great and bring people to the area so they can spend but not spoil anybody's life in the village?"
But despite showing some sympathy for the locals, one did not mince their words when taking on the media personality.
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"You have shown no sympathy or empathy with the people who live in the village," the angry local said.
"You've described us as morons. You said, 'Every village has one moron, I have six.' I don't want to be called a moron and I think you should apologise for that."
Clarkson then agreed, stating: "You don't sound moronic at all and your points are valid."
However, he added: "Some of the points raised on the West Oxfordshire District Council website, however, were moronic."
Clarkson then said that, to him, it made no sense that people accused the farm of not doing its job.
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"That lambing barn has never been used for lambing," Clarkson said of the forum.
"'Nothing is being produced on that farm'? These things are silly things to say because obviously we do produce things on the farm."
The meeting ultimately ended with Clarkson agreeing to look into traffic control on the farm promising that he would make the site tidier.
He also offered locals VIP passes and a discount to the shop.
Featured Image Credit: Lily Alice / PA Images / AlamyTopics: Celebrity, TV and Film