KSI has responded after Kim Kardashian posted a picture of Prime while watching Arsenal.
The reality TV star and mega influencer made an appearance at the Gunners' Europa League tie against Sporting Lisbon last night (Thursday 16 March), sharing a snap of the hydration drink on Instagram with her 348 million followers.
The 42-year-old posted a photo of the drinks alongside match day programmes, with the caption: "Send help. SOS."
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In case you're unaware, Prime is the hydration drink that YouTubers KSI and Logan Paul have been flogging, creating a bizarre hysteria that has seen people grappling in stores and forking out huge sums to get a hold of it.
Anyway, news of the plug from one of the biggest stars on the planet reached KSI, and he shared a simple reaction on Twitter.
The 29-year-old posted a clip of YouTuber Chunkz, in which he states: "I just wanna say, anyone that's got my number, please delete it - I have no time for you anymore.
"Please, don't message me because you won't get a reply. Life's changed now, yeah?"
It wasn't a perfect night for Arsenal supporter KSI though, as his side were eliminated from the Europa League on penalties.
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A 2-2 draw in Lisbon a week ago left the last-16 tie finely poised and it went all the way at the Emirates Stadium, Sporting advancing 5-3 on penalties following a 1-1 draw after extra time.
The visitors were perfect from 12 yards but Martinelli's tame effort was saved in the first-ever shootout at the Emirates.
As Kardashian watched on, the reality for Arsenal is that all their hopes of a trophy this season now rest on their Premier League title charge, which continues at home to Crystal Palace on Sunday.
Asked how much of a disappointment the night was, manager Mikel Arteta replied: "Yes, a huge blow.
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"We really wanted to go through in the competition and fight and go for it. Today we tried for 120 minutes and penalties and it wasn't enough.
"Looking at ourselves it started difficult losing Tomi (Takehiro Tomiyasu) and (William) Saliba and that made it hard to manage the game because we only had a window to make the subs and a few players couldn't play 90 minutes.
"Still, we didn't find our rhythm and flow, allowed too many spaces, were late, didn't dominate there and gave the ball away many times, sometimes time after time.
"We created three big chances and didn't score. When we went to extra time we showed incredible energy again and top mentality when it wasn't our best day to keep going.
"We had another big two chances and didn't win. At the end it came to the penalties and it's a lottery and it didn't go our way today."
Topics: KSI, Kim Kardashian, Sport, Football, Food And Drink, Social Media
Jake Massey