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Company Is Selling Bottled British Air For Homesick Expats

Company Is Selling Bottled British Air For Homesick Expats

Shoppers can also pay extra to get a bottle of air from a specific UK location, such as the air from London Underground.

Jessica Lynch

Jessica Lynch

One company is cashing in on expats being unable to head home this Christmas with bottled air from their motherland.

Fancy getting a whiff of that beautiful, moist air from Ireland? What about that delicious English countryside air? Now you don't have to lie awake at night trying to remember what that smells like.

The team at My Baggage, who deal with international removals for Brits who are relocating, said they were 'inspired to launch the bottled air range after conducting research that linked the human sense of smell with emotional memories.'

The are various bottles of 'authentic' air for sale from England, Scotland, Wales and Northern Ireland selling for £25 (AUD$44) a pop.

My Bagagge
My Bagagge

The air captured has been specifically sourced from England's Nottingham, the Highlands in Scotland, Wales' Snowdonia and a field near the Irish border.

Shoppers can also pay extra to get a bottle of air from a specific UK location, such as the air from fish and chips or from the London Underground.

"We wanted to help them [UK residents living abroad] reconnect with home and we know from published research that our sense of smell is very evocative when it comes to emotions," a spokesperson for the company said.

‏"By allowing recipients to take a deep breath of the air from their home country we're hoping to ease homesickness and help them settle into their new life, wherever that may be."

According to My Baggage, the majority of orders are from those who purchasing the bottles as gifts for friends or family living overseas.

It comes several years after air farming company Aethaer began selling 580 ml bottles of British country air to buyers from polluted Chinese cities such as Beijing and Shanghai for $115.

Canadian company Vitality Air began selling canisters of fresh air from the Rocky Mountains to Chinese buyers, with prices starting at $52.99 for a pack of two 8 litre bottles.

Swiss company Swissbreeze also sells air from the mountain regions of the Central European country for under $20 for an 8-litre bottle.

Featured Image Credit: My Baggage

Topics: News