Cult American Burger Chain Five Guys Is Coming To Australia And New Zealand
Five Guys is revered in America for being one of the best fast food joints to get a burger.
It's hard to put your finger on it, but their burgers just hit in the right spot.
Sadly, burger lovers have been unable to enjoy Five Guys in Australia. Thankfully, the burger gods have shined their light from the heavens and have promised to bring the chain to Australia and New Zealand.
The Seagrass Boutique Hospitality group - which operates brands such as The Meat & Wine Co, Hunter Barrel, 6 Head and Ribs & Burgers - has picked up the franchise rights Down Under, according to Good Food.
But when can we expect to down these bad boys when we're hungover? Well, sadly it's not expected until at least 'early' next year.
They're currently scouting locations for a Sydney store, as well as potential spots in Brisbane and Melbourne. Unfortunately, it's unclear when or where the franchise will be coming to New Zealand.
But at least we know it's definitely happening.
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This won't be Five Guys' first foray outside the US, with the chain having already set up hundreds of restaurants in the UK, Singapore, the Middle East, as well as in Europe.
However, once the Sydney store opens, it will be the chain's first ever joint in the Southern Hemisphere.
If you're still a little cautious of the hype, Five Guys certainly has the credentials.
In 2017, it was rated as having the best burgers in the US after more than 100,000 Americans were quizzed by The Harris Poll. It finally overtook the legendary In-N-Out, and beat the likes of Shake Shack, Wendy's, Culver's, Whataburger, McDonald's, Sonic America's Drive-In, Smashburger and Steak 'n Shake.
Harris Poll vice president of brand solutions Joan Sinopoli said: "The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country.
"This is certainly the case with Five Guys, which has shed its 'small regional player' designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity."
The Five Guys brand likes to capitalise on the idea that they do 'better burgers' as well as loads of customisable features. While loads of other Australian fast food retailers allow you to mix and match nearly everything on the menu these days, the competition will really heat up when Five Guys lands Down Under.
Featured Image Credit: PA
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