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Fashion labels have always done everything they can to stand out while also staying true to their brand - take Gucci, which has staked itsclaim in the next big fashion trend: grass stained jeans.
The iconic Italian label has unveiled its Fall/Winter collection and in among the autumnal tones is a distressed blue denim that also has an interesting tinge of green.
While most of us would get these stains for free during some fun in a park, Gucci wants people to pay a cheeky AUD $1,650 (US $1,200 / £937) for them.
The brand has released a description for the new look and it's... interesting.
"Channelling the Fall Winter 2020 collection's grunge vibe, this wide-leg denim pant is crafted from organic cotton specifically treated for a stained-like, distressed effect," Gucci said.
"Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary."
It's unclear how Gucci has managed to get this fresh-from-sliding-on-your-knees-on-the-oval look but you'll be required to pay top dollar for it anyway.
The jeans are made from recycled material and comes with a Gucci logo on the back pocket for anyone doubting how much money you have.
If you want another garment to complete the set, you can pay AUD $1,940 (US $1,400 / £1,090) for similar grass stained-looking denim overalls.
The overalls come with oversized pockets, adjustable straps and a cheeky few stains on the front.
This isn't the first time Gucci has tried to make some money off a dirty look.
While most people want to keep their trainers looking fresh AF, Gucci wants people to fork out hundreds of dollars for off-white shoes.
The Screener Leather Sneaker comes in three different designs, each with that lived-in 'vintage, distressed effect' that we all crave from years of wear.
The Gucci website says: "A pastiche of different influences that span across decades, the Cruise 2019 collection references old school shapes and materials inspired by vintage sportswear.
"Influenced by classic trainers from the '70s, the Screener sneakers - named for the defensive sports move - feature the Web stripe on the side and vintage Gucci logo, treated for an all over distressed effect."
They're made of leather and crafted in Italy, so we've at least got some good-quality material on the go to warrant that price, right?
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