'Perfect' new McDonald's ad by Hot Fuzz director that shows no food or restaurants

A new McDonald's advert that doesn't feature any food, restaurants or even a spoken word has been hailed as 'perfect'.

Check it out here:

The 'Raise Your Arches' ad doesn't feature any food or a restaurant for the first time ever, and yet its simple premise and expert execution has proven to be a hit.

On Twitter, one viewer wrote: "Probs the best ad I've seen in years."

Another added: "I'm lovin' it. The new ad, that is. Perfect."

While a third added: "Edgar Wright is a film genius. This is the same as Christmas ads, they often don't show you products to buy they are made to evoke feelings of happiness / Christmas spirit.

"A lot of the time the best advertising is brand identity rather than 'buy this product'."

Wright said he was sold on the project when he saw it on paper.

"As soon as I read the script I was like, 'Oh, I love this song, I love this premise. This will be a lot of fun.'" he recalled.

Chaka Sobhani, chief creative officer at advertising company Leo Burnett UK and Global, said Wright is a master of grabbing the attention of viewers.

She said: "An invitation to McDonald's is an opportunity to put our responsibilities aside and enjoy a little lift. And we hope Raise Your Arches does exactly that, allowing everyone to momentarily let go of life's pressures and enjoying a Maccers.

"We were beyond excited to work with the brilliant Edgar Wright to bring this idea to life – from the visual look and feel he creates to what he does with music and choreography, he's got that knack of making work that grabs your attention for all the right reasons.

"We're always looking at ways to raise a smile and create big populist entertainment for Maccers and in the hands of Edgar, we hope we've created something that does both."

Michelle Graham-Clare, senior vice president, chief marketing officer at McDonald's UK & Ireland, added: "In a challenging time, our Raise Your Arches invitation to McDonald's provides the nation with a small but much-needed moment to let go and feel good.

"We hope the campaign raises arches and smiles across the country and I can't wait to see everyone get involved."