McDonald's Launches First Ever Reward Scheme To Earn Free Items

McDonald's is launching its first ever reward scheme.

My McDonald's Rewards is set to be rolled out from tomorrow (20 July) and will give customers across the UK the chance to earn points for their orders.

Every pound spent at the fast-food giant equates to 100 points for the customer, and when they have collected enough points, they will have the option to exchange them for a free item off the menu such as some fries or a cheeseburger.

If they prefer, however, customers can instead donate their points to charities including Children in Need and Ronald McDonald House Charities. 

According to Maccies, points are converted directly into cash donations, with 1,500 points becoming £1.50, 2,500 points becoming £2.50 and 4,000 points seeing the charity receive a donation of £4.00. 

Alamy

Those who go for this option and order - including McDelivery's - and pay through the Maccies app will instantly earn points.

Customers can also download a one-time code, which can be used at drive-thru, kiosk or counter to earn points.

In order to qualify, you must download the McDonald's app and sign up to the MyMcDonald’s Rewards.

Speaking about the new scheme, Michelle Graham-Clare, senior vice president and chief marketing officer at McDonald’s UK and Ireland said she is excited to see it officially rolled out following a trial.

She said in a statement: "We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK.

"As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners, which we know will make an incredible difference to the lives of many thousands of young people and families across the country.

Alamy

"We were delighted with the response from customers during our recent trial and I am so pleased we’re able to launch nationwide today."

What your money will get you on the rewards scheme:

1,500 points :

• Small Fries, 
• Mini McFlurry
• Regular McCafe
• Side Salad
• Hashbrown
• £1.50 donation to charity 

 2,500 points:

• Double Cheeseburger
• Bacon Mayo Chicken
• Vegetable Deluxe 
• Cheesy Bacon Flatbread
• Medium Fries 
• £2.50 donation to charity 

 4,000 points:

• 6 Chicken McNuggets
• Big Mac
• McChicken Sandwich 
• Double Sausage and Egg McMuffin
• Premium Salad
• £4 donation to charity 

Topics: McDonalds, UK News, Food And Drink, Technology

Dominic Smithers

Dominic Smithers is LADbible's Editorial Lead. After graduating from the University of Leeds with a degree in French and History, he went on to write for the Manchester Evening News, the Accrington Observer and the Macclesfield Express. So as you can imagine, he’s spent many a night wondering just how useful that second language has been. But c'est la vie.

@SmithersDom