McVitie's Announces Huge Change To Its Digestive Biscuits

As a nation of biscuit lovers, Brits tuck into millions of packets every single year. I mean, what's a brew without a good biccy?

And when it comes to finding the perfect one to dunk in your cuppa, they don't come much better than a digestive.

Strong, dependable, they are perfect for the job.

However, McVitie's has made some major changes to its range that will certainly divide fans.

The confectionery giant has altered the recipe for the iconic snack, which it says makes it healthier but still retains its 'distinctive, salty-sweet flavour'.

Wholesense Digestives, which hit the shelves this week, contain a whopping 30 percent less sugar and 50 percent more fibre than the standard digestive and will set you back £1.59 for 300g.

But fear not – if you still want the classic version, they are not going anywhere soon. Phew.

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Speaking about the health-conscious move, David Titman, marketing director at McVitie's owner Pladis, said: "It’s now even easier for shoppers to tuck into their biscuit tin favourites whether they are looking for an indulgent treat or something a little lighter."

This isn't the first time McVitie's has messed around with the formula, though.

Back in 2008, the firm spent millions trying to reduce the saturated fat content of its biscuits.

However, following a number of complaints from customers who really weren't happy about it, bosses returned to the classic recipe a few years later.

In the past, the major debate concerning the company's top dogs has centred on another of its popular treats: the Jaffa Cake.

Over the years, fans have argued about how you're really meant to eat them.

While the philistines out there may scoff at such a seemingly unimportant question and claim that it's obviously chocolate side up, they would be wrong.

Alamy

After having the question put directly to them, the confectionery boffins over at McVitie's explained exactly which way the sweet treat is supposed to be gobbled up.

Sharing his discovery in the Facebook group Family Lockdown Tips and Ideas, a lad called Dan posted a screenshot of his brief chat with Jaffa Cakes' official Facebook page, in which he asked: "What side of the Jaffa is the bottom?"

Jaffa Cake responded: "Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is on the bottom! Thanks, Jaffa Cakes."

An understandably surprised Dan then replied: "Wtf dudde."

Wtf dudde indeed, Dan, wtf indeed.

So there you have it, straight from the horse's mouth.

Topics: Food And Drink, UK News

Dominic Smithers

Dominic Smithers is LADbible's Editorial Lead. After graduating from the University of Leeds with a degree in French and History, he went on to write for the Manchester Evening News, the Accrington Observer and the Macclesfield Express. So as you can imagine, he’s spent many a night wondering just how useful that second language has been. But c'est la vie.

@SmithersDom