Monster has brought out alcoholic beverages which taste just like the energy drinks
Monster has released a range of alcoholic drinks that recreate the flavours of the popular energy drinks. I can’t wait to get these mixed up before a workout.
The company, which is owned by Coca-Cola, has launched four flavours of its Beast Unleashed drinks - Mean Green, which is modelled on the flavour of the original Monster; Peach Perfect; White Haze, which is similar to Monster Energy Zero Ultra; and Scary Berries.
Although the company is best known for its range of energy drinks, these ‘hard’ versions of Monster don’t contain any caffeine.
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But, of course, they are 6% ABV - so swings and roundabouts, eh?
Speaking last August, CEO Rodney Sacks said the new offering will be ‘distinguishable from the many hard seltzer brands that have become so ubiquitous over the last several years’.
The packaging explains: “Our original crew has been making drinks for 30+ years now.
“Our favourite brand Monster is about to turn 21. We figure why not celebrate the big day by making an adult beverage. We hit delete on the energy blend, cut out the caffeine, and ditched the sugar.
“Next, we brewed up the smoothest tasting alcohol ever and blended it with our tried and true flavours. The Beast is Unleashed! Great taste, six point 'oh my' percent alcohol, and no sugar to weigh you down.”
And it appears the company has managed to absolutely nail the flavour of the original Monster drink.
Online booze shop Untappd has a slew of glowing reviews from happy customers, with one writing: “Tastes JUST like green Monster, but a little better with the alcohol.”
Another commented: “It tastes like the original, but with an alcohol kick.”
While a third confirmed: “Classic green Monster! I know the alcohol is there, but can’t taste it."
For now, the drinks are only available in a select few states in the US, including California, Colorado, Florida and Ohio, but earlier this week, Sacks said they will be available across the whole of the US by the end of the year. As yet it's unclear if they'll be making their way over to the UK.
But it seems this could just be the tip of the iceberg, with Sacks teasing: “Our alcohol innovation pipeline is robust, with a number of additional innovative product lines currently under development.
“We look forward to sharing such additional alcohol beverage products at a later date.”
Topics: Food And Drink
Claire Reid