British Man Dies Of Suspected Heart Attack While Watching Adult Film In Italian Sex Shop

A British man has died while watching porn in a sex shop in Italy.

The 60-year-old - who has not been named - was on a cycling holiday when he parked up outside the sex shop in Marghera near Venice on Friday afternoon.

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After paying €5 (£4.43) for 15 minutes of film watching time, he headed to a private booth and locked the door. However, staff became concerned when he hadn't reemerged for more than 30 minutes.

Owner, Franco Garoni, said they found the man collapsed on the floor upon entering the booth.

Speaking to The Sun, he said: "I had never seen him before and he came in after leaving his bike outside.

"He was cycling through on his way to Venice and asked about watching a sex film so I showed him a booth and he paid the €5.

"That gives you 15 minutes and a red light comes on to show it's busy but when he didn't come out after half an hour we went to have a look and he was collapsed on the floor.

"Thinking about it he did seem a little tired when he came in."

Staff called for an ambulance but paramedics were unable to revive the man, who was pronounced dead at the scene and transported to a local mortuary.

A police spokesman told told The Sun: "We are investigating the circumstances surrounding the death of a British cyclist on the premises of a local business."

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In 2016, a man in Detroit died after being distracted by porn on his phone while driving.

Clifford Ray Jones, 58, was killed instantly when his 1996 Toyota crashed and he was ejected through the sunroof of his car. Police found his body (which was naked from the waist down) near the car.

Speaking at the time, lieutenant Mike Shaw of Michigan State Police said the incident was among the strangest he had dealt with during his professional career.

According to Detroit News, he said: "We see people putting on makeup, we see people doing different things as far as hygiene, as far as reading books, it's almost to the fact there's so much technology out there a lot of people are more paying attention to what they're doing other than driving their cars."

Topics: World News, UK News

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey