Elon Musk is reportedly planning to launch a digital billboard into space.
The South African billionaire is said to have teamed up with Canadian tech start-up Geometric Energy Corporation (GEC) as part of the ground-breaking venture.
According to reports, GEC is working on building a giant satellite, called CubeSat, which will be launched into orbit on a SpaceX Falcon 9 rocket next year.
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Speaking to Business Insider, Samuel Reid, CEO and co-founder of GEC, explained that once in orbit, a selfie stick, which will be attached to the side of the satellite, will film whatever is being displayed.
The footage will then be livestreamed on YouTube and Twitch for people to watch back on Earth.
When complete, companies and regular Joes will be able to purchase advertising space through tokens: Beta for the X coordinate, Rhoe for the Y coordinate, Gamma for the brightness, Kappa for the colour, and XI for time.
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These will be available through cryptocurrencies like ethereum, with plans to incorporate dogecoin in the future.
Reid, who taught some of Musk's children at his Ad Astra school in California, said: "I'm trying to achieve something that can democratize access to space and allow for decentralized participation.
"Hopefully, people don't waste money on something inappropriate, insulting or offensive."
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He continued: "There might be companies which want to depict their logo... or it might end up being a bit more personal and artistic.
"Maybe Coca-Cola and Pepsi will fight over their logo and reclaim over each other."
Despite Reid's comments, SpaceX has yet to comment on the project.
But it comes after the Tesla boss shared photos of SpaceX's Starship attached to its boosters, making it the biggest rockete ever assembled.
The hope is that one day in the not too distant future the company will be able to take people to the moon and further afield.
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However, as part of the lengthy process to get to that point, the technology and equipment have to go through a series of tests.
Musk and his team are currently preparing to send the spacecraft into orbit for a test flight, with the hope that it will be able to land safely back down on Earth.
With the boosters, Starship is now the most powerful rocket ever put together, surpassing Nasa's Saturn V, which took mankind to the moon for the first time.
LADbible has contacted SpaceX for a comment about the proposed digital billboards.
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