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Jeff Bezos has daily ‘one hour rule’ he claims makes him smarter and even experts support it

Home> News> US News

Published 16:04 15 Aug 2025 GMT+1

Jeff Bezos has daily ‘one hour rule’ he claims makes him smarter and even experts support it

The Amazon CEO starts his day by doing the same thing to clear his mind

Joshua Nair

Joshua Nair

Jeff Bezos has consistently been one of the richest men in the world over the past few decades, so if he has a tip for life, you probably ought to listen.

We've all got something shipped for next day delivery on Amazon Prime at some point - because convenience is everything, right?

Well, Bezos has built that empire with that in mind for years, with several bases located in over 200 countries around the world.

Convenient online shopping at your fingertips and couple this with their streaming platform Prime Video, and you start to understand why and how the company is worth near $2.4 trillion.

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CEO Bezos himself is worth just short of $238 billion, and it's fair to say that you don't become that successful through sheer luck.

It takes planning and a business-savvy approach and most of all, a lifestyle oriented to the goals you want to achieve.

Bezos didn't get to where he is today by being like everyone else (Ernesto Ruscio/GC Images)
Bezos didn't get to where he is today by being like everyone else (Ernesto Ruscio/GC Images)

Bezos is not what you'd call traditional either, as he would ask unorthodox questions in interviews to highlight prime candidates, while also scaring the s*** out of employees by sending complaint emails and concerns to company higher-ups with a simple '?'.

So, when it comes to starting his day, Bezos has to clear his mind in order to live and breathe success.

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For many of this, this may be having a cup of coffee or taking a moment to focus on your breathing before the day ahead.

Bezos though, has something called a '1-Hour Rule', it's a low-stimulation morning routine, which allows his mind to wonder and reset.

It's also known as his 'puttering time', which also includes having a coffee - so we're part of the way there then.

The 61-year-old would also spend this time reading and learning, but not on his phone - in fact, he avoids the device altogether.

According to Blinkist Magazine, neuroscience research points towards the benefits of keeping the start of your day technology-free.

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They explain that the first hour of your day is when your brain is most 'alert and plastic'.

A whopping two million Amazon parcels get shipped daily in the UK (Andrew Michael/Education Images/Universal Images Group via Getty Images)
A whopping two million Amazon parcels get shipped daily in the UK (Andrew Michael/Education Images/Universal Images Group via Getty Images)

So, to waste this time scrolling on TikTok or watching a video, can result in decision fatigue, decreased productivity or reduced long-term memory formation.

Maybe this might be the key to success.

It is said that many other experts, such as Apple CEO Tim Cook, are branching out and trying the method in order to get their day started in the right direction.

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The publication write that millions of users are using the Blinkist app, known for their podcasts and non-fiction books, to help and start their day, doom-scroll free.

While you may not be one of the 37 million people with the app, starting your day tech-free may be a start.

Featured Image Credit: Getty / Michael M Santiago

Topics: Amazon, Business, Jeff Bezos, Lifestyle, Mental Health

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

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@joshnair10

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