Newspaper Investigates Cost Of Freddo And Most Expensive One Is Baffling

A reporter has investigated the cost of a Cadbury's milk chocolate Freddo with various shops and the most expensive one is baffling.

Many of us use the good ol' '10p Freddo' as an indicator of inflation, and particularly now that the cost of living is on the rise.

Eleanor Dye from The Liverpool Echo looked into the rising cost of the small choco treat that has been going up in price since 2007.

In 2022, the average cost of a Freddo is 30p, which happens to be a 200 percent increase from 1990.

From least to most expensive places to purchase the sweet, the list is as follows:

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5. Home Bargains - 85p for five (17p each)

It seems that the discount store definitely lived up to the billing with a value of just 17p per Freddo if you purchase a five pack worth 85p. Not quite the 10p we're all familiar with, but unfortunately those days have well and truly gone.

4. B&M - £1 for five (20p each)

Another big discount store has delivered on their promise to sell cheap goods by pricing their Freddos at £1 for a pack of five, which equates to 20p each.

For the enthusiasts out there it also might be worth mentioning that B&M also offer 'milky top’ versions of the sweet (half white chocolate and half milk chocolate).

Notably strawberry-flavoured Freddos are on offer at £2.99 for a bag of 12, if you fancy it.

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3. Smith’s Cavern News, Snack&Bargain in Liverpool Central - 25p

One of Liverpool off-licences offers the cheapest price per individual Freddo at 25p, which is still 5p below the average price.

2. Tesco and Sainsbury’s - 30p

When it comes to the big supermarkets, 30p is the price in Liverpool, while prices for retailers’ online shops come to 26p for Tesco and 25p for Sainsbury’s. 

1. WHSmith, South John Street - 49p

Well, 19p above the average price, is quite something and WHSmith has reportedly one of the most expensive Freddos in the country.

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Well, fun fact.org have argued that Freddos aren't necessarily the best measure of inflation, while suggesting that the price of the chocolate has risen five times faster than inflation.

They say: "More broadly, Freddos are not a good measure of inflation. The price of Freddos rose about five times faster than inflation from 1999 to 2017, but the minimum wage also rose above inflation in that period."