Ladbible X Whatsapp
  • iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Patagonia left a 'hidden message' for customers behind its clothing tags

Home> News

Published 18:04 15 Dec 2023 GMT

Patagonia left a 'hidden message' for customers behind its clothing tags

Did you find one of these?

Stefania Sarrubba

Stefania Sarrubba

Clothing and outdoor gear company Patagonia went viral for a clever message it managed to hide on the back of its clothing tags - and there's a very important reason behind the move.

In 2020, the brand puzzled some of its customers after they found a message written in the back of a label.

People who had bought clothes from Patagonia weren't sure at what point in the production line the message had appeared, and took to social media to check with fellow Patagonia lovers.

While not everyone was able to find the same four-word message on their tags, the company's little jest gained popularity and drew attention to a good cause.

Advert

Founded by American rock climber, environmentalist, philanthropist and outdoor industry businessman Yvon Chouinard, the brand has become known for its commitment to the environment.

The labels appeared in 202.
Michael M. Santiago/Getty Images

The message in question may be read as an invite to customers to exercise their right to vote and choose politicians who are aware of the dramatic effects of climate change instead of supporting climate change deniers.

"Vote the a*sholes out," is the message found on the back of the tags of Patagonia's Regenerative Organic Stand-Up Short, prompting speculations about its real meaning at the time.

After the initial confusion, Patagonia confirmed the message holds the middle finger to climate deniers.

Advert

"We have been standing up to climate deniers for almost as long as we've been making those shorts," a spokesperson told CNN at the time.

They went on to explain that the brand’s CEO has been saying the phrase for years in reference 'to politicians from any party who deny or disregard the climate crisis and ignore science'.

The feat may date back to three years ago now but the conversation about climate change and how Patagonia and others are doing their bit to delay its effects is very much still on.

There's an important meaning behind the labels.
r/interestingasf*ck

Reddit users are talking about the Patagonia message, with some reflecting about how those four words don't pick a specific political side.

Advert

"But the message will be interpreted differently depending on which side of the divide you fall on, or even as a repudiation of all politics," one person noted.

"Why don't they simply write vote climate denying politician out of office? I guess they don't want to actually risk revenue by clearly expressing what they want, but would like the credit for almost saying it?"

People took to social media to share the message.
X

Others renewed their love for the brand, praising its durable products and the commitment to fight climate change.

"Love Patagonia," one person wrote. "Beautiful, well made products. And all profits donated to good causes, namely fighting climate change."

Advert

Finally, others were sad not to have ever found the message on any of their Patagonia products.

"We have a bunch of Patagonia clothes but I've never found a label like this (unfortunately)," said one person.

Featured Image Credit: Michael M. Santiago/Getty Images/Reddit/r/interestingasf*ck

Topics: Fashion, Environment

Stefania Sarrubba
Stefania Sarrubba

Advert

Advert

Advert

Choose your content:

4 hours ago
5 hours ago
  • 4 hours ago

    Man, 92, found guilty of murder of woman nearly 60 years ago in UK's 'longest cold case'

    75-year-old Louisa Dunne was murdered in her Bristol home in 1967

    News
  • 4 hours ago

    'Marriage destroyer' holiday hotspot where Brits 'can't stop cheating' revealed

    Time to cancel those flights

    News
  • 5 hours ago

    Brit ranked no.733 in world won't receive £99k prize money despite shock first round win at Wimbledon

    Oliver Tarvet won't see the money because of a sporting rule

    News
  • 5 hours ago

    Police in frantic search for victim's head after reality star girlfriend charged with murder

    Police believe he was killed nearly two weeks ago now

    News
  • People shocked after seeing the 'hidden meaning' behind Vans logo that is blowing their mind
  • McDonald’s bringing back 'best ever' burger so good customers petitioned for its return
  • Dark truth behind every time you have a conversation with ChatGPT
  • Astronomer who unveiled 'Pale Blue Dot' photo of Earth sent a chilling message to our planet