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Many would have expected Nike to back down after Colin Kaepernick was made the face of its new campaign and pro-Trump supporters responded in outrage. But it hasn't, in fact it just released a two minute commercial featuring the American quarterback as the ad's narrator.
It begins: "If people say your dreams are crazy, if they laugh at what you think you can do - good. Stay that way.
"Because what non-believers fail to understand is that calling a dream crazy is not an insult, it's a compliment.
"Don't try to be the fastest runner in your school, or the fastest in the world. Be the fastest ever."
TMZ reported how Kaepernick references Serena Williams praising her as 'the greatest athlete ever' - while throwing similar compliments at stars like Odell Beckham Jr., amputee Shaquem Griffin and the US Women's National Soccer Team.
Speaking of Odell, he says: "Don't picture yourself wearing OBJ's jersey. Picture OBJ wearing yours."
And of Shaquem: "If you have only one hand, don't just watch football, play it at the highest level."
Moving on the LeBron James: "Don't become the best basketball player on the planet. Be bigger than basketball."
And regarding Serena, he says: "And, if you're a girl from Compton, don't just become a tennis player. Become the greatest athlete ever. Yeah, that's more like it."
Kaepernick became the face of Nike's 'Just Do It' campaign after he knelt while the national anthem was played, in protest against racism.
In 2016 the former San Francisco 49ers quarterback took the stance during the American national anthem, as a demonstration against the treatment of black Americans by authorities.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
- Colin Kaepernick (@Kaepernick7) September 3, 2018
US President, Donald Trump heavily criticised the protest, claiming that NFL owners should 'get that son of a bitch off the field' when 'somebody disrespects our flag'.
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!
- Donald J. Trump (@realDonaldTrump) September 5, 2018
A spokeswoman for Nike, Sandra Carreon-John, said: "Colin has been a Nike athlete since 2011. Colin is one of a number of athletes being featured as part of our 30th anniversary of Just Do It."
Especially proud to be a part of the Nike family today. #justdoit pic.twitter.com/GAZtkAIwbk
- Serena Williams (@serenawilliams) September 4, 2018
People have been on either side of the spectrum when it comes to Nike's decision.
One said: "In today's age, brands should be willing to take a risk and show where their values align. Customers want to connect on a deeper level with a brand, and despite the few loud angry voices, the quieter population of supporters, deeply appreciates the stance."
Another added: "I'd rather a brand make a statement than trying to be everything for everyone. That's how you start losing perspective on why the brand even exist in the first place."
But someone on the other side of the argument commented: "I can't believe THIS is the guy that @Nike want's to be the "FACE" of their company! Disgusting"
Another said: "I wonder what Colen Kaepernick has sacrificed for his country and people? All I've seen and heard so far is his disrespectful kneeling and childish whining. And @Nike, are we regretting now or what? lol".
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