There's been more criticism for Spanish football boss Luis Rubiales after footage of him appearing to grab his crotch while standing next to Spain's Queen Letizia and her 16-year-old daughter Sophia emerged.
Spain beat England 1-0 at the Women's World Cup final thanks to a first half goal from Olga Carmona, but Spain's football federation president attracted criticism for his actions after the final whistle.
Rubiales was slammed for grabbing the head of Spanish player Jenni Hermoso and kissing her on the lips during the medal presentation.
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Hermoso later said she 'did not enjoy that' and footage from inside the dressing room showed that Rubiales joked about it to the players.
After telling the squad they might be going on holiday to Ibiza to celebrate winning the World Cup he joked that 'we'll celebrate my wedding with Jenni' and laughed more than anyone else in the room.
Now he's being criticised over other footage of him celebrating Spain's victory at the final whistle as the camera appeared to show him grabbing his crotch while he was right next to Spain's queen and her daughter.
He's faced a lot of backlash over this footage as football fans have taken to social media to slam it as 'deplorable' behaviour.
One person branded it 'totally UNACCEPTABLE' and wondered why he hadn't been dismissed from his role, while a second called him a 'recalcitrant dinosaur'.
Others went on to say that his behaviour was 'disgusting' and claimed that they'd like to see him removed from his position.
Someone else said it was an 'embarrassing image' for Spanish football to be projecting in a moment of great triumph, with Rubiales and his behaviour during the celebrations of the World Cup win being heavily criticised.
Rubiales was asked about his conduct at the World Cup final after Spanish politicians also criticised him for what he did.
He said: "The kiss with Jenni? There are idiots everywhere.
"When two people have an insignificant show of affection, we cannot pay attention to idiocy. We are champions, and with that, I stay.
"It's a peak of two friends celebrating something. We're not here for bulls**t. Me, with everything I've been through, more bulls**t and more a**holes, no.
"Let's ignore it and enjoy the good stuff and don't even tell me things about losers who can't see. It is a thing without evil. If there are fools, let them continue with their nonsense.
"There are more fools than windows. Let's pay attention to those who are not fools. It is something without evil and nonsense."
He went on to say that people were 'wasting time' by discussing it further.
Joe Harker