Stephen Bear has come under fire from followers who believe 'his girlfriend' won his Twitter giveaway.
Online competitions are impossible enough to win anyway, let alone when the person giving the prize away already has someone in mind for who they want to win.
Reality star Bear has since faced backlash from advertising authorities for appearing to fake a £100,000 Twitter competition.
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Bear took to the social media platform last year on 25 August to announce he would be 'giving away $100,000 in 24 hours'.
In order to enter, followers were required to: "Say three nice things about me. Like this post. Retweet this post. Follow. #internationalplayboy after your comment."
The 32-year-old reality star wished everyone 'good luck'.
However, it appears that 'luck' had nothing to do with it.
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Despite Bear later tweeting that Only Fans model Megan Belle had won the prize after having 'tweeted twice', followers weren't convinced.
"No money has been sent. Notice both the "winners" are porn stars on only fans who are asking you to subscribe. All a con," one user said.
Another wrote: "Haha it's his girlfriend under a different name dont let this muppit fool u [sic]."
The winning account replied: "Thank you so so much im going to treat myself to loads of new toys." She also linked her OnlyFans.
After suspecting the competition had actually been won by Bear's girlfriend, model Jessica Smith, followers reported Bear to the Advertising Standards Authority.
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The ASA concluded Beard had shown an 'apparent disregard for the [advertising] code'.
"We were not provided with any information about how the promotion had been administered, how a winner had been selected, nor evidence which showed that the prize of $100,000 had been awarded," it stated.
The post follows another giveaway Bear did, which saw him state he would be 'sending someone $50,000 in their bank account'.
"To enter.. All you have to do is like, retweet and comment one good quality you like about me. This ends in 24 hours. Good luck everyone. #internationalplayboy," he said.
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However, he later revealed the winner as being the account '@jazmorrall', who followers suspected was also his girlfriend.
Bear has previously been told off by the ASA before, after he bribed people with £10,000 to sign up to his YouTube channel.
"COMPETITION TIME !!!! DO YOU WANT TO WIN £10,000??? Here are the rules. 1. Like this video 2. Subscribe to my channel 3. Guess the correct amount of kick ups in the comment section," he said.
The prize money was similarly deemed by the ASA as not having been 'administered fairly'.
Poppy Bilderbeck