New 'logo of death' affecting iPhone 15 users leaving phone unusable
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Users of the brand new iPhone 15 have reported technical difficulties while setting up their devices.
Apple released the latest model of its iconic phone last week on 22 September, with users queuing to pick up the new device.
But some users have already reported some problems while they are getting their new phones up and running.
This can sometimes be a painstaking process, especially if you have a lot of data to move over from the previous handset.
It seems that for some users the transfer might be complete, but the device is taking its time to get up and running after that - with it instead showing its so-called 'logo of death' on the screen for hours.
One user posted: "I've transferred all the data from my old phone to my new phone, and for the past five hours it's been just sitting at the end of being finished (Apple logo with status bar). Won't turn off, either."
They added: "Just how long will I be without a freakin' functioning phone."
Apple published a solution to the bug on Thursday, before the phones were officially shipped - Users can download the latest iOS system, 17.0.2, in order to fix the problem.
Nonetheless some users, among them Bloomberg's Mark Gurman, said that they did not receive any prompt to download the update when they switched the phones on.
If a user gets to the point where the phone is stuck on the Apple logo, they will need to restore the phone by connecting it to a computer with a cable.
Despite the technical difficulties, the latest offering from Apple has already done well with early demand since being released on 12 September.
Wedbush analyst Dan Ives said that iPhone 15 pre-orders were up somewhere between 10% and 12% compared to the preorders for the previous model, the iPhone 14.
Despite promising initial preorders, many users have expressed disappointment with the new model, calling it 'underwhelming'.
One user wrote on Twitter: "I'll never leave Apple but the iPhone 11-15 are all the same exact phones."
They added: "Apple's lack of innovation and progress from their phones is very disappointing."
Perhaps the biggest switch in the new model is changing the charging port on the phone from Apple's lightning cable to a USB-C charger.
This comes after European regulators placed pressure on the tech giant to adopt the USB-C port in EU markets.
USB-C charging ports are the industry standard on many devices, including Apple devices such as iPads and MacBooks.
LADBible has reached out to Apple for comment.