Remember a time when you'd clear your Saturday night schedule to watch The X Factor? Well, from the looks of Elon Musk's new promo video for X, it's making a comeback.
In true Musk style, the 52-year-old businessman shared a video without any caption and, in the clip, a giant 'X' with the sun beaming behind it appears from behind a globe.
Ring any bells?
If so, you're not alone. Many X-users have since hailed it as an X Factor rip-off.
Replying to Musk's post, someone simply wrote: "X factor rip off."
"New series of X Factor?" questioned another.
A third added: "I like the X however, this new promo looks a little like X Factor."
"Thought it was X Factor for a minute then," quipped another.
Meanwhile, one person went as far as editing the new X video to make it look like the original X Factor introduction.
Musk officially purchased X, then-Twitter, last year for $44 million - pocket change to the multibillionaire.
It took him almost a year to announce that he was changing the social media platform's name to X, however.
As to why he must have 'X' in all his business ventures (please refer to his car company Tesla X and his American space manufacturing firm Space X for further examples), his fondness of the letter dates all the way back to 1999 when he founded X.com.
X.com was a financial start-up and is now known as PayPal after it merged with competitor Confinity in 2000, with the platform being renamed a year later.
Away from his business ventures, one of Musk's children even has X in their name.
Musk has a whopping 11 children according to some reports: six with his ex-wife Justine Wilson, twins with his employee Shivon Zilis, and three with his on-off partner and musician Grimes.
One of Grimes and Musk's children is named X AE A-XII - or X for short.
While many were under the assumption they were no longer romantically involved, it was recently revealed that the pair have secretly welcomed a third child.
Musk and Grimes' third child is reportedly called Techno Mechanicusm, nicknamed Tau, which was confirmed in a new biography written about the multibillionaire by Walter Isaacson.
The book officially hit shelves on Tuesday, 12 September.
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