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Steve Jobs asked himself the same morbid question every day for 33 years to stay successful

Home> News> Technology

Updated 10:21 4 Nov 2023 GMTPublished 10:02 4 Nov 2023 GMT

Steve Jobs asked himself the same morbid question every day for 33 years to stay successful

Apple CEO Steve Jobs had several maxims that he lived his life by, and this one was more concerned with his own mortality

Tom Wood

Tom Wood

Steve Jobs had a question that he asked himself every day of his life that kept him going, straight in his work, and sure of the eventual outcome.

Of course, whether we’re the Apple CEO or not, we know what the eventual outcome is.

Yes, it’s a bit bleak, but we are all ultimately headed for the same station, and it seems as if this was something that was never that far away from Jobs’ thinking.

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Jobs – who died in 2011 after being diagnosed with cancer in 2004 – seems to have known that if you don’t love what you do, then you’ll always be struggling in the world of work.

After all, if you’re unhappy in your work now, you are unlikely to get happier doing the same thing, aren’t you?

Steve Jobs had a certain way of looking at the world.
Justin Sullivan/Getty Images

Outlining three stories that he’d hear, Jobs said: “You can't connect the dots looking forward, you can only connect them looking backwards.

“So you have to trust that the dots will somehow connect in your future.

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“You have to trust in something, your gut, destiny, life, karma, whatever."

He said he was 'lucky' that he 'found what I love to do early in life'.

“I'm convinced that the only thing that kept me going was that I loved what I did, you've got to find what you love, and that is as true for work as it is for your lovers." Jobs said.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do."

The Apple CEO then described a quote he read when he was 17, which said: "If you live each day as if it was your last someday, you'll most certainly be right."

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“It made an impression on me, and since then, for the past 33 years, I've looked in the mirror every morning and asked myself, if today were the last day of my life, would I want to do what I'm about to do today?" he said.

The Apple CEO said he was 'lucky' to find what he loved doing early in his twenties.
Tim Mosenfelder/Getty Images

"Whenever the answer has been no for too many days in a row, I know I need to change something.

“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life, because almost everything, all external expectations or pride, or fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important."

He added: “No one wants to die, even people who want to go to heaven don't want to die to get there, and yet, death is the destination we all share.

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“No one has ever escaped it. And that is as it should be. Because death is very likely the single best invention of life.

“Its life's change agents, it clears out the old to make way for the new.

“Right now the new is you, but someday not too long from now you will surely become the old and be cleared away.”

Ultimately, he was right.
Justin Sullivan/Getty Images

He concluded: “Sorry to be so dramatic, but it's quite true.

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“Your time is limited. So don't waste it living someone else's life.

“Don't be trapped by dogma, which is living with the results of other people's thinking.

“Don't let the noise of others opinions drown out your own inner voice.

“And most important, have the courage to follow your heart and intuition.

“They somehow already know what you truly want to become. Everything else is secondary.”

Wow, that’s some pretty bleak – if aspirational – stuff for a Saturday morning, right?

Featured Image Credit: Justin Sullivan/Getty Images

Topics: Apple, Celebrity, Technology

Tom Wood
Tom Wood

Tom Wood is a LADbible journalist and Twin Peaks enthusiast. Despite having a career in football cut short by a chronic lack of talent, he managed to obtain degrees from both the University of London and Salford. According to his French teacher, at the weekend he mostly likes to play football and go to the park with his brother. Contact Tom on [email protected]

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@TPWagwim

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