This Morning criticised for being 'tone deaf' as Gino D'Acampo uses £100 ingredient in meal

People have taken to social media in outrage over Gino D'Acampo using a £100 ingredient on This Morning. It looks delish, but it's certainly not cheap:

However, both the ITV show and D'Acampo himself have since received widespread criticism online.

While the dish seems harmless enough at first - titled 'Gino's creamy chipolata and mascarpone pasta' - it's one of its toppings which has led to fierce criticism of the chef and programme circulating online.

While Schofield was surprised that the show had bought the £100 product - set to be grated on top of the pasta dish - D'Acampo seemed fairly unfazed, joking it would come out of the presenters' wages before carrying on with his 'overpriced' pasta.

The scandalous ingredient in question? White truffle.

D'Acampo made sure to tilt the bowl towards the camera to give viewers at home a good look at the white truffle - a mere glimpse on the television, in reality, as close as most of us will ever come to seeing the real thing.

The truffle is used by D'Acampo to grate over the pasta, however, he also uses it to flavour some eggs and rice to get the most out of it.

"So one of this £100 to £150 for white truffle, but the good thing is that if you keep it well with good rice, you could make a risotto," he said.

Well, thank heavens for that, if it flavours some extra rice that must make it worth a whopping £100, right?!

Safe to say, viewers were left far from impressed.

One user said: "#ThisMorning once again smashing relations with its average viewer – who are all buying essential truffle as part of the weekly shop."

"#ThisMorning what an utter moron… yes let’s all go and spend £75 on white truffle. Food is expensive as it is… how deluded are the producers of @thismorning to mention a food that’s £75 #ridiculous #CostOfLivingCrisis - Gino = W**ker," another wrote.

A third resolved: "#ThisMorning for goodness sake, please use your cooking slot to produce healthy meals on a budget which I’m sure your viewers are crying out for. It’s not rocket science. Gino’s recipe with truffle was just insulting #Furious."

LADbible has contacted ITV for comment.