• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Tucker Carlson Upset That M&M's Aren't 'Sexy' Anymore

Home> News

Published 11:37 23 Jan 2022 GMT

Tucker Carlson Upset That M&M's Aren't 'Sexy' Anymore

Fox News host Tucker Carlson was unimpressed with the decision to give M&M characters 'more nuanced personalities'

Anish Vij

Anish Vij

The Fox News host Tucker Carlson has delivered a bizarre on-air rant about the decision to make M&M's 'less sexy'. Watch it below:

Parent company Mars Incorporated said it aimed to give the M&M's characters 'more nuanced personalities to underscore the importance of self-expression and power of community through storytelling'.

The changes aren't all that dramatic - the company has lowered the height of the brown M&M's heels, while the green M&M has ditched her go-go boots for a pair of 'cool, laid-back sneakers to reflect her effortless confidence'.

However, in a segment on Friday (21 January), the 52-year-old presenter wasn't best pleased with the new campaign.

Fox News

Carlson said that M&Ms wouldn't be happy 'until every last cartoon character is deeply unappealing and totally androgynous'.

He added: "Until the moment you wouldn’t want to have a drink with any one of them.

"That’s the goal. When you’re totally turned off, we’ve achieved equity."

The bizarre rant was met with confusion on Twitter.

One user joked: "Does Tucker Carlson know you don’t actually have sex with the M&M's?"

Another commented: "JFC the man is worried about candy?

"He’s politicising candy?"

While author and Vox senior correspondent Ian Millhiser joked the campaign was purposely put in place to wind up the TV presenter and drive publicity.

He tweeted: "Whichever M&M's marketing exec came up with the idea to bait Tucker Carlson into ranting about M&M is getting a raise."


Cathryn Sleight, Chief Growth Officer at Mars Wrigley said: "M&M'S has long been committed to creating colourful fun for all, and this purpose serves as a more concrete commitment to what we've always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong.

"As one of the world's most iconic candy brands, who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M'S?"

The characters before the rebrand.
Mars Wrigley
The characters' new look.
Mars Wrigley

Jane Hwang, Global Marketing Vice President, said: "From new product innovations to brand campaigns, our evolved characters and our experiential retail stores, we'll incorporate colourful visuals, inclusive messaging and our purpose into all we do to prove that all together, we're more fun.

"In fact, this purpose is already on full display at the new M&M'S store in Berlin, which features multiple languages on signage as an invitation to all and our most diverse Associate base that celebrates those from different cultures, backgrounds and generations."

Featured Image Credit: Alamy

Topics: News, Food And Drink, US News

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

X

@Anish_Vij

Choose your content:

14 mins ago
an hour ago
2 hours ago
  • 14 mins ago

    Why people get strange white bumps all over their body including private parts

    If you've noticed white bumps on your body and private parts, you've come to the right place

    News
  • an hour ago

    Why most expensive item in the world is worth £49,000,000,000,000 for just one gram

    The most expensive item in the world is said to be worth roughly £49 trillion per gram

    News
  • an hour ago

    US Air Force shares truth behind 'highly unusual' flight from Donald Trump's 'doomsday plane'

    The doomsday plane was spotted in American skies this week and an explanation has finally been given

    News
  • 2 hours ago

    Woman explains why she lives in same house with her husband, ex-partner and their kids in bizarre situation

    A mum is living in a South Carolina home with her children, her ex-husband and her current husband

    News