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Karen's Diner set for major re-brand based on one of UK's favourite restaurants months after closing branches

Home> News> UK News

Published 10:49 8 Jan 2025 GMT

Karen's Diner set for major re-brand based on one of UK's favourite restaurants months after closing branches

All but one of the Karen's Diners have closed down in the UK so they're trying something else

Joe Harker

Joe Harker

Karen's Diner is attempting to make a comeback in the UK after all but one of the infamous restaurants in the country closed down.

The chain had opened up several locations across the UK, with their major draw being the incredibly rude treatment the staff would give to customers, as insults aplenty were served up along with the dishes.

While the idea originated in Australia, it spread to the UK in 2022, and several major cities had a branch which would invite bookings and events from people who wanted to eat their meal and be shouted at by the staff who worked there.

However, it seems like the gimmick wore thin as last year. Viral Ventures UK, the company set up to operate Karen's Diner on these shores, went into administration with debts of £400,000.

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Only their London Angel branch has remained open, with the Showon Group running it under a franchise, and according to The Caterer, they have the rights to try and bring the brand back due to an agreement with Karen's parent company in Australia.

Karen's Diner collapsed in the UK and they were left with one location, so they're trying something else (Instagram/Karensdiner)
Karen's Diner collapsed in the UK and they were left with one location, so they're trying something else (Instagram/Karensdiner)

While the whole diner thing didn't work out in the UK, there are plans to rebrand Karen's into something Brits are more fond of.

Their attempt to bring back the concept involves turning it into Karen's Bombay, which they hope will end up being 'the rudest Indian restaurant in the world'.

The group told The Caterer: "When our diner clients ceased to trade, we were left to fend for ourselves.

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"The Karen’s experience is loved by millions globally, and we felt now was the perfect time to bring our unique flair to new groups of diners."

Now, they're looking for Indian restaurants that are interested in going Karen and providing a 'theatrical dining experience' to their customers.

Karen's is moving away from the diner concept and towards something Brits like more: Indian restaurants. (Instagram/Karensdiner)
Karen's is moving away from the diner concept and towards something Brits like more: Indian restaurants. (Instagram/Karensdiner)

Under the model, participating restaurants would provide 7.5 percent of their gross sales, and Showon would provide training for the restaurant's front-of-house staff to put on the sort of treatment people would expect from a Karen's place.

While the original attempt to bring Karen's to the UK at first seemed popular, it didn't end up working out very well, so they'll be hoping that Brits who love tucking into Indian cuisine also like to be insulted while eating it.

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According to a former manager of Karen's, any prospective employees would need to learn how to handle the interactions.

Mica Young, who managed the Manchester branch of Karen's Diner, said: "I think you need to have the balance of reading people's body language and knowing when they're actually enjoying it, and then kind of back off a little bit when you can sense someone's a bit nervous or a bit awkward."

Featured Image Credit: Instagram/Karensdiner

Topics: Food And Drink, UK News, Business

Joe Harker
Joe Harker

Joe graduated from the University of Salford with a degree in Journalism and worked for Reach before joining the LADbible Group. When not writing he enjoys the nerdier things in life like painting wargaming miniatures and chatting with other nerds on the internet. He's also spent a few years coaching fencing. Contact him via [email protected]

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@MrJoeHarker

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