A town in Kent has decided to spread some festive cheer a little early by turning its Christmas lights on - yes, in February.
The lights in Tankerton, near Whitstable, were turned off as normal last month, marking the end of the 2020/2021 festive season.
But with a third lockdown underway, locals voted in favour of bringing them back to lift some of the pandemic gloom.
Hundreds supported the move, with many donating cash to fund it through a JustGiving campaign, which has raised more than £1,300 - far surpassing its humble £300 target.
The yuletide display is organised each year by a group of local businesses called Talk of Tankerton.
The grop has said any extra money raised will go towards the 2021 Christmas display.
A description on the JustGiving page says: "The Talk of Tankerton team fundraise throughout the year to pay for the Christmas lights in Tankerton High Street. These are installed, powered and maintained by the team and the Tankerton traders. This year, we have switched our lights back on to add some sparkle to lockdown.
"Quite a few people have asked how they can contribute towards the cost of the lights, so we have set up a crowd funding page. Any additional money will go towards our 2021 Christmas display."
Co-founder Julie Corke said: "Our Christmas lights were so well-received over Christmas.
"But going into a lockdown straight after Christmas and New Year, it just seemed having to turn the lights off was going to be too dull and too dark for everyone.
"Everyone needs a bit of light and sparkle through lockdown to make them smile.
"We switched them off, then among ourselves discussed turning them back on."
Sharing their reasons for donating to the campaign, many locals thanked the organisers for bringing some joy to the town.
One person wrote: "Well done for helping to spread a bit of cheer in these gloomy times."
Someone else said: "Thank you for keeping us all cheerful - looks even more pretty in the snow."
A third added: "We are so pleased you have done this. It's beautiful and twinkly and makes us smile. Thank you."
Another said gratefully: "Great effort from all involved. Very much appreciated by residents and admired by visitors."
Now, then... If the Christmas lights have gone back up in Tankerton, does that mean it's time to crack open the Baileys again?