Alex Scott warned by BBC after breaching strict rules at World Cup

Sports commentator Alex Scott received a warning from the BBC after breaching one of the broadcaster's rules while covering the World Cup.

Scott has been among a number of presenters helping to keep football fans informed as the global tournament continues in Qatar, and last week, she captured the experience in a post on Instagram.

The series of images shows Scott sitting in the BBC studio in Qatar, where she was presenting, as well as smiling with some of her co-hosts and working on the pitch while holding a BBC Sport microphone.

@alexscott2/Instagram

A couple of the pictures show the presenter dressed in a matching coral-coloured trouser suit, while a caption reads: "Work Vibing World Cup stuff with @bbcfootball @bbcsport..."

The issue with the post wasn't that Scott simply showed herself at work, but came in relation to a tag she'd included with one of the photos.

As well as tagging her co-hosts, Scott had initially tagged Reiss, the clothing brand for which she is an ambassador and the company where she got the coral suit from.

However, the promotion of the commercial deal apparently didn't go down well with the BBC, and the post was later edited to remove the tag.

A BBC spokesperson confirmed that the matter had been raised with Scott in a statement to LADbible, saying: “We have spoken with Alex, who has removed the tag and will not be repeating this."

Sportimage / Alamy Stock Photo

Scott was named as a brand ambassador for Reiss last month and celebrated the news with another post on Instagram, writing: "So excited to be partnering with @reiss as their 1st ever brand ambassador. Lots of big smiles… #staytuned #reiss."

After news of the BBC's issue with her post came to light, the presenter took to her Instagram story to insist the matter was 'not so interesting really'.

The presenter joined the BBC World Cup commentary line up after taking over from Dan Walker as host of the BBC's Football Focus in the summer of 2021.

She was previously a member of England's Lionesses, having made 140 appearances for the national team, and represented Great Britain at the 2012 Summer Olympics. In 2017, she was awarded an MBE for her services to football.

Last month, Scott received praise when she was spotted wearing a OneLove armband featuring the pride colours as she covered England's opening World Cup match against Iran.

LADbible has approached Scott and BBC for further comment.

Topics: Football, UK News, BBC

Emily Brown

Emily Brown is the Community Desk Lead at LADbible Group. Emily first began delivering news when she was just 11 years old - with a paper route. She went on to graduate with a BA Hons in English Language in the Media from Lancaster University before contributing to The Sunday Times Travel Magazine and Student Problems. She joined UNILAD in 2018 to cover breaking news, trending stories and longer form features, and now works as Community Desk Lead to commission and write human interest stories from across the globe.