Cadbury Secret Santa gives people chance to send loved ones’ favourite chocolate for free this Christmas

It’s that time of year again when it’s once again socially acceptable to eat an ungodly amount of chocolate - and no one can judge you!

But as it’s also the season of giving, you can now contribute to your loved ones’ affinity with the sweet treat this time of year, as Cadbury is giving people the chance to send their nearest and dearest a bar of their favourite chocolate for free this Christmas.

The British confectionery company has announced the return of its ever-loved Secret Santa postal service, where chocolate fans across the UK can send a bar of Cadbury chocolate to someone they love this Christmas, free of charge.

To hop on the metaphorical chocolate bandwagon, chocolate lovers need to keep a look out for a Cadbury’s poster, which will be popping up in over 200 locations from today until 24 December.

Cadbury handout

Those looking to gift a fellow chocolate-lover anonymously should keep their eyes peeled for a poster nearby, where they can scan a QR code to get involved.

Hopeful secret Santas will then be carried through an interactive digital experience, where they will be guided through the service by Jeff, Cadbury’s very-own postie, who will help them select a bar for their chosen recipient.

Chocolate bars will be released every day until the countdown to Christmas eve to ensure as many people as possible have the opportunity to become a Secret Santa.

And there’s a chocolate bar for every personal taste and preference, as a selection including classic Cadbury Dairy Milk, Winter Wonderland, Oreo, Caramel, Wholenut, Fruit & Nut, Mini Snowballs and Vegan Plant bar will be available to send anonymously.

Cadbury handout

And for those looking to embrace their Christmas spirit, even more, Cadbury bars and a delicious selection of gifts can also be purchased via Cadbury Gifts Direct and gifted anonymously this festive season.

Emma Paxton, senior brand manager for the brand, said: “The rumours are true! Our much-loved Secret Santa ritual is back, and this year, it’s bigger than ever before.

"At Cadbury, we’re all about encouraging generosity – we believe there’s a glass and a half in everyone – so this year we wanted to make Secret Santa more accessible than ever and to spread that generosity across the nation.

Cadbury handout

“That’s why from today, you’ll see our postal service popping up on posters across the country, giving 120,000 people the opportunity to send chocolate secretly to a loved one this season.

"We hope that our campaign encourages the nation to get into the Christmas spirit and become a Secret Santa, helped of course by our wonderful postie Jeff.”

This year will be the fifth for Cadbury Secret Santa, and has already seen almost 100,000 people gifting their loved ones chocolate anonymously over this period.

But this festive season, the brand is making the initiative more accessible than ever, allowing 120,000 people nationwide to send chocolate secretly, replacing its physical pop-ups with a virtual postal service, accessed via posters across the country.