With the ongoing battle between Lidl and Aldi as to who can tempt us the most with various proseccos, gins, hot tubs and pizza ovens, it's quite easy to forget that there are other supermarkets out there.
The threat of the two German supermarkets delighting us with their sumptuous award-winning products is enough to prick the ears of their bigger rivals.
Sainsbury's has had enough of the 'noisy neighbours' (sorry Fergie) and has introduced a steak deal of its own that's so well priced you'd be forgiven thinking it had come from across the road.
The 'taste the difference' supermarket has proven its mettle with the addition of steaks which can be paired with edible gold leaves. And it's priced from just £6.50.
Rebecca Deeley, Product Developer at Sainsbury's, said the steaks were designed with 'dinner inspiration' in mind.
"We know that a steak dinner is now much more of an occasion, and many of our customers are seeking inspiration from restaurants for on-trend cuts and accompaniments to try something new," she said.
"Applying our edible gold leaf over a perfectly seared and succulent steak can quickly transform a classic evening meal into something truly sensational."
The gold-leaf sheets (£3) can be used as an additional feature on the four different steaks: Bone in Ribeye (£22/kg), Bone in Sirloin (£20/kg), Flat Iron (£3.50) and British Picanha (£5).
The news could threaten to knock Aldi's 'Big Daddy' steak off top spot for the 'steak of the year awards' (if that's a real award).
The German supermarket chain offered a 454g prime British steak for a mere £4.99.
It's 100g heavier than its nearest rival, and the extra-thick cut is 100 percent British beef meaning, at less than a fiver, it's an absolute bargain.
Aldi's Tony Baines said: "We just had to bring it back, and the August Bank Holiday seemed like the perfect opportunity for this.
"This premium British rump steak is an example of Aldi's commitment to offering quality, locally-sourced products at amazing low prices, once again allowing customers to make substantial savings on luxury products without compromise."
Sadly, it was not to be a permanent fixture, running a 'once it's gone, it's gone' policy. There's no news on how long Sainsbo's are going to be running their golden offer, but we hope it's around for a fair while.
These food wars are something us, the paying public, are happy to sit back and watch it unfold - for if it means we are blessed with quality steak then who are we to oppose it.
Tesco? Morrisons? Asda? The floor is yours.
Featured Image Credit: PA