A talented baker has fooled his Instagram followers with a toilet roll creation - mocking people for panic buying in bulk.
Ben Cullen made the four-tiered masterpiece and fooled his followers in the making as they thought it was just a generic roll of toilet paper.
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But the 29-year-old who lives in Chester, UK, also took the post as an opportunity to have a dig at stockpilers as he wrote: "If everyone took this pandemic as seriously as we apparently take toilet roll we've got half a chance!"
Adding: "Look out for yourselves, your families and anyone vulnerable you can help! #toiletpaper #cake #corona".
In response one fan commented: "This made me laugh so hard. Your skills are out of this world!"
Another wrote: "Omg that looked so real. You are awesome," while a third added: "Love it! How much mate? The bog roll situation is getting bad out here".
Ben was of course talking about people stockpiling toilet roll amid the coronavirus pandemic which has forced many UK supermarkets to write letters reassuring customers that there are enough supplies to go around as long as 'we all work together'.
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The letter, put together by supermarkets, including Asda, Waitrose, Aldi, and Tesco, reads: "We know that many of you are worried about the spread of coronavirus (Covid-19).
"We want to let you know that we are doing everything we can so that you and your families have the food and essentials you need.
"But we need your help too. We would ask everyone to be considerate in the way they shop. We understand your concerns, but buying more than is needed can sometimes mean that others will be left without.
"There is enough for everyone if we all work together. Together we can make sure we are looking out for family, friends, neighbours.
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"Together we will care for those around us and those who are elderly, vulnerable or choosing to remain at home."
The sentiments have been echoed by Sainsbury's boss Mike Coupe, who assured customers that stock is being replenished regularly and there is no need to stockpile.
He said: "There are gaps on shelves because of increased demand, but we have new stock arriving regularly and we're doing our best to keep shelves stocked.
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"Please think before you buy and only buy what you and your family need."
Let's all bring some positivity, support and fun to anyone who might find themselves in isolation as a result of the coronavirus spread. Need some entertainment? Join Isolation Nation: https://www.facebook.com/groups/coronasupport/
Topics: Food, UK Community, Community, UK