It's a classic joke that comes round every year after a big holiday: When will supermarkets, shopping centres and companies start to ramp up their Christmas music and promotional items and then how soon after the big day do they start looking towards Easter?
It's not uncommon to see supermarkets flogging hot cross buns in late December or early January in time for the public holiday in April.
Well, if you shop at Coles, you'll be seeing hot cross buns every single day of the year.
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Yep - that's right, one of Australia's largest supermarket chains will now be selling the festive pockets of joy from January to December.
Coles category manager for in-store bread, Freddie Hancock, told news.com.au: "Some things are just too good to not enjoy all year round. For many people, that includes a delicious hot cross bun.
"For weeks - and in some instances for months - our bakers were being asked by customers if we were still baking hot cross buns. So, we've made the decision to meet this demand by trialling a four-pack of hot cross buns available throughout the year.
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"From today, people whose desire for a rich, buttery bun packed with 100 per cent Aussie fruit didn't disappear on Easter Monday can grab a four-pack of buns for just $3 from Coles supermarkets with in-store bakeries."
The decision is likely to spark some fierce reactions because some people treat hot cross buns as sacred or even sacrilegious.
If you thought selling the buns year round was bad, wait till you see this pub in England that thought it was a randy idea to put up Christmas decorations a whopping seven months before the big day.
Manager Joanne Johnson has already chucked up a Christmas tree with all the trimmings and says it become a bit of a tradition for the pub. The move is apparently great for business because it helps to boost early Christmas bookings.
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Joanne said: "It's a talking point. This is the third year in a row we've had the tree up and we never get any negative comments about it.
"Regulars have been excited asking us when the tree is going up because last year we had it up a little earlier.
"We've already had a few bookings for Christmas parties and Christmas lunch as a result - it's where the idea comes from.
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"We like people to know we take bookings for Christmas as we do fill up really quick.
"Many of our guests tell us they want to book in advance to avoid disappointment, so we've recently put our Christmas tree up to highlight that our Christmas menus are now available.
Nope, this stuff should only be seen in December...maybe November if it's particularly festive.
Featured Image Credit: petemaskreplica/Creative CommonsTopics: Food, Community, Australia