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Imperial Leather finally ends debate as to why there's a stuck-on label on its bars of soap

Home> Community

Published 18:35 11 May 2023 GMT+1

Imperial Leather finally ends debate as to why there's a stuck-on label on its bars of soap

Customers have wondered for years what the label is for

Emily Brown

Emily Brown

Soap brand Imperial Leather has finally revealed the answer to the question we've all been asking for so many years: "Why the heck is there a label stuck on the bar of soap?"

Okay, it might not exactly be a question that's kept you up at night, but chances are it's crossed your mind if you've ever gone to wash your hands with a bar of Imperial Leather.

Customers have long been impressed with the resilience of sticker on Imperial Leather.
Twitter/@i_Floki

Seemingly defying the laws of science, the branded label is known to hold fast to even the slimiest bars of soap for weeks after first use.

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In fact, it's so good at clinging to the soap that one person joked: "If the relationship isn't as strong as that sticker on Imperial Leather soap I don't want it."

It's clearly a well made product, but that still doesn't explain exactly why the label is there in the first place.

People have long speculated over the reason for the label, with some suggesting it was magnetic and could be used to stick the soap to metal items, while many probably just thought it was to promote the brand.

But after years, if not decades, of wondering, Imperial Leather has finally spoken up. And as it turns out, there's actually a very clever reason why the label is attached.

The sticker actually has a usage.
Instagram/@loveimperialleather

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Speaking to the Mail Online, the soap company confirmed that the sticker is for brand identity, but it also helps prevent 'mushiness'.

They explained: "Besides the brand identity, the sticker on the top is for a long lasting bar and preventing mushiness.

"When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave. After use, the soap is supposed to be upside down.

"The concave surface will help water run out from the bar and minimise the touching surface on a soap tray."

Rather than sticking your slippery soap straight back on to the sink or a soap tray, the sticker acts as a barrier which will not only keep the surface underneath free of soap residue, but will help maintain the integrity of the product.

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For so many people, it's a glass-shattering revelation.

"That makes perfect sense, I've been an imperial guy for years and never thought of that so I just went and 'flipped my soap' and it works, thanks!," one person wrote after making the discovery.

I suppose the important thing about the soap is that it leaves our hands clean, but now you've got a fun fact to go along it!

Featured Image Credit: Alamy

Topics: Viral, Reddit

Emily Brown
Emily Brown

Emily Brown is the Community Desk Lead at LADbible Group. Emily first began delivering news when she was just 11 years old - with a paper route. She went on to graduate with a BA Hons in English Language in the Media from Lancaster University before contributing to The Sunday Times Travel Magazine and Student Problems. She joined UNILAD in 2018 to cover breaking news, trending stories and longer form features, and now works as Community Desk Lead to commission and write human interest stories from across the globe.

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