A news anchor hosting a conversation about Russia's invasion of Ukraine shouted at the wrong guest for two minutes after mixing up his name with another contributor. You can watch the cringe-inducing moment below:
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Rahul Shivshankar, an anchor for Indian TV network Times Now, told Kyiv Post chief editor Bohdan Nahaylo to take a 'chill pill', having intended it for Ron Paul Institute executive director Daniel McAdams.
A video of the debate now viral online shows Rahul referring to Bohdan as 'Mr McAdams' and blaming his nation for colonising the East, along with other insults.
He said: "Mr McAdams, no hang on, hang on, if you are so concerned about Ukrainians get off the fence and put boots on the ground.
"Don’t lecture us here in India ok? I am not going to hear your lecture."
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Rahul had intended the rant for the American Daniel, who remained silent and rather bemused by the situation as it developed.
Bohdan reacted with a fiery response but his words become difficult to hear over the high amplitude of Rahul's voice.
Daniel then cuts in to stop Rahul and Bohdan from arguing and correct his host as to their names.
He said: "I'm not talking! It's the other guy who has been talking, I haven't been able to say a word!
"Dear host, I have not said a word yet. I don't know why you're yelling at me."
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"I'm not yelling at you," anchor Rahul said. "I'm talking to Mr McAdams. The man has gone completely ballistic."
The executive director then said: "I am Mr McAdams! I am Mr McAdams! I am Mr McAdams and I haven't even said a word!"
Mr Shivshankar pauses and apologises: "Sorry, I got that confused."
Piers Morgan retweeted the video clip and used it as a reminder to check the names of guests before shouting at them.
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He said: "A hilarious reminder to always check who your guests are…"
Most people found the little episode hilarious and Daniel McAdams has become an icon featured in memes.
Journalist Shuja ul Haq wrote: "Raise your hand if Mr McAdams provided a comic end to your otherwise gloomy day?"
Another Twitter user wrote: "Brooooo I can't stop thinking about that McAdams video."
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Others related to Daniel's situation by writing messages of support.
One commented: "If you're the middle child, you can feel Mr McAdams' pain."
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Charlie Metcalfe