• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Two Quality Street chocolates won’t have new paper wrappers after big change

Home> Community

Published 17:19 8 Oct 2022 GMT+1

Two Quality Street chocolates won’t have new paper wrappers after big change

Can you guess which ones?

Daisy Phillipson

Daisy Phillipson

Though Christmas might look a little different this year with Quality Street's wrapping overhaul, two of its chocolates will be staying exactly the same.

This is the second time today I've had to apologise for talking about the festive season so early, but I'm afraid that's just the way things go sometimes.

Plus, Quality Street started it by announcing earlier this week that it's made some major changes to its design.

I guess the company has to let people know this early before everyone starts stockpiling their big old tins.

Advert

Quality Street will never be the same again.
PhotoEdit/Alamy

For decades, Brits have taken part in the age-old tradition of collecting those multi-coloured plastic wrappers from its chocolate selection and then watching the telly through them like they're makeshift 3D glasses.

But this year will look a little different, as the brand's producer Nestlé has pledged a commitment to make 100 percent of its packaging recyclable or reusable by 2025.

So as much fun as those dazzling wrappers are a fan favourite at Christmas time, they're to be scrapped this year in favour of a more environmentally friendly solution.

But there are two chocolates that will remain in their original wrapping – the orange crunch and green triangle chocolates.

Advert

The orange crunch and green triangle aren't changing.
Tanya C Smith/Alamy Stock Photo

If you're wondering why, it's because they have always been packaged in just the foil rather than foil covered in plastic wrappers, so there's no need for a redesign.

Speaking to The Sun, a Nestlé spokesperson said: "Traditionally, the orange crunch and green triangle have not been twist-wrapped in cellulose, only packaged in a simple layer of foil.

"As this material is recyclable, it did not need to be changed."

As for the ten remaining sweet treats – or 'jewels', as they known by the makers – they'll be packaged in a wax-based paper that can also be recycled.

Advert

Cheryl Allen is the head of sustainability at Nestlé confectionery, and says it wasn't an easy decision to make, but the firm thinks customers will like what it's done.

She said: "Quality Street is a brand that people feel very strongly about.

"We know that opening the lid and seeing 'the jewels', as we call them, is really important.

"We think we’ve done a really good job with the redesign, and feel confident that people will respond positively."

Some people aren't too happy with the change, including chocolate historian Alex Hutchinson who said: "It’s a huge deal. And it’s a bit sad.

Advert

"Because when Harold Mackintosh originally launched Quality Street he specifically designed it to be an explosion of colour, different flavours, different shapes. The wrapping was absolutely key."

Others, however, are in favour of the move as it's another step towards a sustainable future.

Now that the news is out there, no doubt we'll be seeing people flogging old tins of Quality Street on eBay for £70,000 in the coming weeks – you heard it here first.

Featured Image Credit: Craig Russell/Alamy Stock Photo

Topics: Food And Drink, Christmas, UK News

Daisy Phillipson
Daisy Phillipson

Daisy graduated from Kingston University with a degree in Magazine Journalism, writing a thesis on the move from print to digital publishing. Continuing this theme, she has written for a range of online publications including Digital Spy and Little White Lies, with a particular passion for TV and film. Contact her on [email protected]

X

@DaisyWebb77

Advert

Advert

Advert

Choose your content:

3 hours ago
a day ago
2 days ago
3 days ago
  • 3 hours ago

    What artist 'ready to die' after letting spectators do whatever they wanted to her is doing now

    Marina Abramović is one of the most extreme artistic performers of all time

    Community
  • a day ago

    Man explains how he miraculously managed to escape after being held captive in wild hippo's throat

    Paul Templer was swallowed three times by a hippo... and survived

    Community
  • 2 days ago

    Women realise they’re not alone in confusion over common men’s shower habit

    Girlfriends have been left shocked at the odd ritual that several men seem to do

    Community
  • 3 days ago

    Secret code that has been around for almost 100 years revealed as telling photo goes viral

    The century-old language was used by hobos in the early 1900s to secretly communicate

    Community
  • Truth behind Quality Street tins ‘shrinking’ since the 1980s will actually surprise a lot of people
  • Student speaks out after 'nearly dying' from 'toxic' broccoli sandwich that killed two and left 17 in hospital
  • Greggs launches new Christmas menu today including fan favourite 'customers have been waiting 10 months to return'
  • Quality Street announces change to two favourite flavours this Christmas