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YouTuber MrBeast's video mimicking hit Netflix TV show Squid Game surpassed the original's opening month viewership in its first five days.
Squid Game secured Netflix's title of biggest launch in history with 111 million viewers in its first month, according to DEADLINE.
But MrBeast's video $456,000 Squid Game In Real Life! is already over 111 million views in its first five days since 24 November.
MrBeast wrote on Twitter: "42,000,000 views in a day.
"I remember when I'd be excited if a video broke 10 views lmao.
"I'm literally living the life 13-year-old me would dream of every night and I'm super grateful."
The original dystopian show about a high-stakes contest beat period-drama Bridgerton to Netflix's top spot after its release in September.
It became #1 TV series in 90 countries because Netflix invested in subtitles and dubbing in over 30 languages.
But MrBeast's lower-cost version has already beaten Squid Game's first month's view-count in under a week.
The 25-minute video depicts a 'real-life' squid game where MrBeast recreated every scene from the original show.
The prize? $465,000 (£343,000).
It has even received over 9.7 million likes on YouTube as of 29 November and some calculations suggest MrBeast made back well over the prize money from YouTube advertising fees.
One Twitter user suggested MrBeast had broken the record for most-viewed non-music video in 24 hours.
.@MrBeast Squid Games video: 103M views in 4 days. It took 7 weeks to make.@netflix's Squid Games series: 111M views in 30 days. It took 10 years (!!) to make.- Jon Youshaei (@EveryVowel) November 28, 2021
More views, less time, fewer gatekeepers. That's the promise of the creator economy. pic.twitter.com/SwDjjNgAqH
Earlier this month Squid Game creator Hwang Dong-Hyuk confirmed a second season is in the works.
Hwang said it was in his head but it was still too early to say when the season might be released.
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