Jeremy Clarkson said he is willing to give away free pints at his new pub, but only to specific people.
The car enthusiast, 64, who has been focusing more on his farm these days, revealed last month that he had paid 'less than £1 million' for The Windmill pub in Oxfordshire.
It's about 20 minutes from Diddly Squat, and could well be used for a bit of filming on season four of Amazon Prime series Clarkson's Farm.
In his column for The Sunday Times, he said: "As one friend put it: owning a pub these days is even more daft than owning a farm, but there’s something inside a man that causes him to think, when he has the means, it’d be nice to buy the village boozer.
"In my case, however, there was more to it.
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"I had failed to get planning permission to turn a barn on my farm into a restaurant, but I still wanted somewhere where I could sell all that we make here.
"And my own beer in the taps too."
Having realised the difficulties of farming, Clarkson said he is offering to give them free pints when his pub opens next year.
"I also wanted a room I could turn into a clubhouse, which, on wet weekdays, would provide a mental health forum and a free pint for the nation’s farmers," he continued.
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Meanwhile, chef Tom Kerridge - who owns two-star Michelin pub The Hand and Flowers in Buckinghamshire - said he hopes Clarkson will shine a light on the challenges of running a pub.
He told ITV’s Good Morning Britain: “It’s very, very difficult operating a pub.
“Even if it’s busy and packed on a Saturday night, the profit margin is very, very small, particularly when you’re a wet-led (drink-led) pubs.
“You need to be busy on Monday and Tuesday lunchtime, not just a weekend, and the pressures that come into that business are absolutely huge.
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“Revenues look like they may be busy, you turn up on a Sunday lunch and it is packed, that doesn’t necessarily mean to say it’s making money.
“It’s going to be very difficult.
“I’m very pleased that Jeremy’s taken that on because what he did for British farming, he showed actually how difficult it was and how hard it was to make it work.
“This will be another opportunity for us and the rest of the UK to see how difficult is it to run a pub because he will come up against the issues and the problems that there are and talk about it and use his voice for good reason.”
Topics: Celebrity, Jeremy Clarkson, Clarkson's Farm, Amazon Prime, Food And Drink, Pubs
Anish Vij