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Jeremy Clarkson has revealed why they've created a vulva-shaped lake at Diddly Squat Farm.
Named Vulva Lake - or, also known as The Wet Patch - the body of water was opened in partnership with the Lady Garden Foundation at the start of September, which is Gynaecological Cancer Awareness Month.
Pairing up with Diddly Squat Farm Shop, the organisation explains that most people know 'diddly squat' about the five gynaecological cancers - ovarian, endometrial (womb), cervical, vaginal, and vulval.
Throughout September, those visiting the farm shop will be able to donate to the charity with each purchase, supporting the important work of the Lady Garden Foundation.
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Announcing the news its Instagram page, the farm shop wrote: "The Lady Garden Foundation - Vulva Lake, is now open."
In a video, Lisa Hogan could be seen opening up the lake officially, cutting the 'ribbon' which was a long chain of flowers.
And people thought the idea was brilliant, with many commenting on the campaign.
One person wrote: "Love it!"
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While another said: "Great charity!"
And a third joked: "Bet men will be unable to locate it!"

Each day, 60 women in the UK receive a gynaecological cancer diagnosis.
According to The Lady Garden Foundation, 99.8 percent of cervical cancers, 75 percent of vaginal cancers, 69 percent of vulval cancers, 34 percent of womb cancers and 11 percent of ovarian cancers are preventable.
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In 2014, the charity funded ground-breaking research into the treatment of the five cancers at The Royal Marsden NHS Foundation Trust.
They explain: "Knowing the signs and symptoms of the five gynaecological cancers is essential. Being aware of what to look out for means you’re more likely to notice when something’s not quite right - and seek help early.
"It’s just as important to understand what’s normal for your body and to feel confident speaking to your GP about any changes. Early detection saves lives."

Those who visit Clarkson's shop will be able to see the lake for themselves this month.
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Diddy Squat Farm is arguably the most well-known in the country due to the Prime Video show, Clarkson’s Farm.
It all began when Clarkson took up running a farm he owned after the previous farm manager retired.
Since then, he’s gone on to expand his farm into a shop and also a pub too.
Viewers have watched eagerly as the former Top Gear host battled with the loss of animals, birthed a calf, ran after chickens and announced that his cows are suffering from an outbreak of bovine tuberculosis.
Having amassed so many fans of the show, people come to the Cotswolds in droves to get a glimpse of the Oxfordshire farm.
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The Farmer's Dog pub is a 20 minute drive away from the farm shop with its pop up shop open 10am to 4pm, Wednesday to Friday, and 9.30am to 4.30pm on weekends.
If you’ve been affected by any of these issues and want to speak to someone in confidence, contact Macmillan’s Cancer Support Line on 0808 808 00 00, 8am–8pm seven days a week.
Topics: Cancer, Clarkson's Farm, Health, Jeremy Clarkson, Celebrity