Roman Kemp has sparked a huge debate online.
About what you may ask? Brexit? Climate change? Whether or not pineapple belongs on pizza?
Nope - it's about how often you should reuse your bath towel before you wash it.
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Now this really divided opinion.
The radio presenter, 30, took to Twitter with a 'genuine adult question' which he posed to his followers.
He wrote: "Genuine adult question... how often can you reuse a towel?"
In response, former Love Islander Chris Hughes replied: "A week at least... you're clean by the time you use it. Just clean water being dried out and ready to use again."
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Many were of the opinion that a week was fair, with one Twitter user writing: "Depends on what you're using it for lol. If my dog... once. My kids just throw everything in the wash after one use, or leave on the floor...
"I use mine for a week maybe."
Admittedly, whether or not a wet dog has been dried in said towel would change my answer.
Others suggested they would wash after a 'few showers' - though it's anyone's guess what a 'few' is.
Some even suggested they would keep using the towel until it started to smell.
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One person asserted: "In my humble opinion, until it starts to smell."
That's what I would unofficially call the 'sniff test'.
Another person shockingly admitted: "Providing there are no skid marks from not washing properly you're good for at least two."
Excuse me, I have to go and vomit.
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It's probably best to keep on top of your towels and not let them get too damp.
Damp towels can play host to bacteria, which is why it is suggested to wash after every three to five uses, according to The Cleaning Institute.
So unless you shower sparingly, once a week apparently won't cut it.
Kemp was then asked about the debate that his tweet had sparked when being interviewed by Buzzfeed.
Reflecting on the question and the response it invited, Kemp admitted to pushing his towel use to two to three weeks.
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He said: "There's a couple of things people don't want to admit to.
"One is weeing in the shower. And two is how much they rewash their towels."
When his interviewer suggested that bed sheets and pillow cases were in a similar category, Kemp agreed: "Changing a fitted sheet is the hardest part of being an adult."
That is true, to be fair.
Featured Image Credit: TikTok/@buzzfeedukTopics: Celebrity