Sydney Sweeney goes fully nude in new X-rated betting ad
Sydney Sweeney has posed naked in a new advert for a prediction market company.
The Euphoria star appeared in the ad for Novig, appearing completely naked in multiple shots using strategically placed American footballs, basketball hoops, and other sports equipment to conceal parts of her body from the camera.
It begins with Sweeney seen from the back walking in front of the camera while removing her dress.
It then cuts to her naked, looking at the camera while using two footballs to conceal her chest, when she says: “Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports."
Advert
It goes on to show her wearing a number of different sports outfits, seemingly with nothing underneath, including ice hockey, baseball, American football, and golf, while telling viewers how they can bet on these various different sports.
In a humorous moment, she is then shown on top of a pool table, saying: “You can’t trade this. I just look good here."
The ad then continues, with Sweeney explaining that there is 'no betting on wars or deaths and no politics' on the platform, in a reference to prediction markets where people can effectively place bets on specific things happening.
“Just you, your takes and sports,” says Sweeney, posing naked.
In a statement about the ad campaign, Sweeney said: “The campaign was about embracing a fun idea.
“The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
Sweeney has also reportedly joined Novig as an equity holder and strategy partner.
Jacob Fortinsky, co-founder and CEO of Novig said in a statement shared with Variety: “Sports fans deserve a prediction market built specifically for them.
“There are many places where people can engage with prediction markets across different categories. Our focus is sports, and by dedicating ourselves entirely to sports, we have built a better experience for fans. Sydney helped bring that message to life in a way that’s impossible to ignore.”
Novig launched in August 2026 with federal regulation. It has an age requirement of 21, and aims to use the framework of a financial exchange, but placing an emphasis on sports rather than the more general approach of prediction markets.
It's not the first time that Sweeney has appeared in more risqué adverts.
The Euphoria star has previously posed for photos for her own lingerie brand Syrn, which she launched earlier in 2026, as well as previously posing for a controversial ad campaign for American Eagle.
Sweeney's character Cassie also had a controversial storyline in the final season of Euphoria which saw her opening an OnlyFans account to pay for her upcoming wedding.
Sharing her thoughts about the storyline with Vanity Fair, Sweeney said previously: “She has a need to be validated by other people. She doesn’t know how to love herself unless someone else loves her.
She added: “I think she was more excited by the idea of all these people loving her and knowing who she is and feeling like her world isn’t small."
Topics: Sydney Sweeney, Sport, Celebrity
Kit Roberts