• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Date set for major change to Amazon Prime viewing experience that has people cancelling their subscriptions

Home> Entertainment

Updated 16:49 2 Jan 2024 GMTPublished 16:50 2 Jan 2024 GMT

Date set for major change to Amazon Prime viewing experience that has people cancelling their subscriptions

The announcement left some customers unimpressed

Claire Reid

Claire Reid

The date has been shared for the big change to Amazon Prime Video that had customers vowing to cancel their subscriptions.

In case you missed it, the streaming giant, which is home to original content including The Boys, Tom Clancy’s Jack Ryan, and Clarkson's Farm, announced a fairly controversial move last month.

Customers were sent an email alerting them to ‘an update on Prime Video’, which detailed that for the first time ever, the streaming platform would be including adverts on shows and movies.

The email went on: “This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership.”

Advert

However, if customers want to remain ad-free, they will be asked to stump up an extra £2.99 (or $2.99 in the US) for the privilege.

Amazon Prime produces immensely popular series like The Boys.
Amazon Prime

As you can imagine, the news went down like a lead balloon with subscribers, with some vowing to cancel their subscription once adverts were included.

In a post on Reddit one angry Prime Video customer wrote: “This is bull s**t if you have an existing annual membership - they shouldn't be able to change it until your current membership renews.”

Another said: “And I just cancelled. Got a refund for the rest of my year's subscription.”

Advert

Taking to X, a fellow disgruntled subscriber added: “Absolute f**king gall of adding adverts to a subscription I already pay for, then adding that I can pay more on top of my subscription to get rid of them.”

Customers were emailed about the upcoming changes.
LADbible

A second commented: “I hope the news of @AmazonUK adding adverts to Amazon Prime is not true. Been a customer for many years but will that will end if i have to sit through ads.”

Someone else penned: “So, that's me getting rid of Amazon Prime then. Limited TV and movie offerings and now adverts.”

As yet, nothing has changed with Amazon Prime, but our friends in the US will start to see adverts while streaming from the 29 January.

Advert

Meanwhile, in the UK, it’s a little bit further out, with Amazon telling subscribers the adverts will be shown from 5 February.

The decision follows a similar move from Netflix, which introduced a lower-priced tier for customers who were happy to sit through ads.

Featured Image Credit: Amazon Prime

Topics: UK News, TV and Film, Amazon Prime

Claire Reid
Claire Reid

Claire is a journalist at LADbible who, after dossing around for a few years, went to Liverpool John Moores University. She graduated with a degree in Journalism and a whole load of debt. When not writing words in exchange for money she is usually at home watching serial killer documentaries surrounded by cats. You can contact Claire at [email protected]

Advert

Advert

Advert

  • People cancelling Amazon Prime subscriptions over major change coming in two weeks
  • Contestants stunned as comedian does ping pong show as part of strip tease in new Amazon Prime series
  • What Brits need to know about today's major change to Amazon Prime which will affect your viewing experience
  • Amazon Prime users have less than a week left before major change will alter viewing experience forever

Choose your content:

12 mins ago
22 mins ago
2 hours ago
4 hours ago
  • 12 mins ago

    Kristen Bell's husband shares extremely NSFW image of her on social media to congratulate her

    Dax Shepard said it 'felt right' to post the photo

    Entertainment
  • 22 mins ago

    Rachel Brosnahan admitted she made out with Superman co-star for 'about four hours' during filming

    Superman star Rachel Brosnahan was on a panel promoting the movie alongside director James Gunn

    Entertainment
  • 2 hours ago

    Stranger Things fans convinced major character will become villain in final season after shocking first trailer

    Stranger Things fans have figured it out from the new trailer

    Entertainment
  • 4 hours ago

    Security expert issues urgent warning after crowds of Oasis fans sneak into Manchester gig

    Many tried scaling the fence while others walked right through the entrance

    Entertainment