What Jeremy Clarkson is reportedly paid by Amazon Prime for Clarkson's Farm ahead of season five

For a lot of fans, today (2 June) is like a mini Christmas Eve as Clarkson’s Farm returns for season five tomorrow.

One year on since the last set of episodes, viewers will get an insight into the boss’ big health scare, the introduction of his new ‘EasyCare’ sheep, Kaleb Cooper’s first trip abroad and more.

And with the show being so successful, there’s a fair bit of interest in just how much Jeremy Clarkson earns from it.

The Prime Video series literally sees Jezza working to make sure Diddly Squat turns a profit, while he grapples costs and obstacles that prove expensive.

But it’s not exactly a secret that the Clarkson’s Farm star is worth a fair bit himself, with it thought his net worth is over £55 million.

When the show first began back in 2021, it’s fair to say he was doing pretty well financially, off the back of both The Grand Tour and of course, Top Gear.

So, it was reported that he negotiated an eye-watering contract for the first three seasons of Clarkson’s Farm, per The Mirror previously.

He reportedly earned a whopping £160 million in a three season deal with Amazon to produce the show for Prime Video.

However of course, Clarkson’s Diddly Squat farm initially made very little profit, reported to make only £114 following the end of the first season.

But it has since turned into a nice money-maker for Clarkson.

Jezza's back on the farm. (Prime Video)

PR expert breaks down Clarkson’s success

Sure, his farm might be a money-maker nowadays, but it can be said that Clarkson is quite the money-maker himself.

And expert Mark Borkowski says that this is partly because he’s an ‘incredible content generator’.

Having been tied to the demands of the likes of Top Gear and The Grand Tour, the PR whizz reckons Clarkson ‘clearly got into farming, and you know, like most people these days, you know, he turned it into concept’.

“He became the British farmer bloke, weathered, battered,” Borkowski explains. “I mean every everything about it is his journalistic way of looking for the stories, looking for the narratives.

“It was never the narrative about the car, it was the narrative about him and the other two presenters about countries, about backdrop, about roads, about pranks, and the backdrop's changed, it's contextualising something in a completely different way. It's the principle about how he makes content and that's why he's so popular.”

He's found great success with the show. (Prime Video)

He continues: “He's hit the moment exactly the time post Brexit, where farming and farmers are now under scrutiny, so he's got a ready-made polemic to start talking about it.

“But above all, he's authentic, that's the interesting part about him, and actually having a living, breathing farm… it's like The Kardashians in a way, only better.”

The expert describes Clarkson as a ‘natural storyteller’ and a ‘natural content maker’.

“Even now with the heart attack, or this weekend with him going down to BGT, and to the final, the farmer's choir, now sponsored by his lager, everything about it is integrated with his life, and I just think he's found something better than Top Gear,” he adds.

“Top Gear made him, but I think he will be remembered, because now he has single-handedly done more to make people understand farming, the difficulties of farming, and he's championed the farming community just at a time, the timing is perfect, when they're under pressure from inheritance tax and whatever, and leading the charge, so it was a case of being in the right place at the right time.”

LADbible has contacted the team at Clarkson’s Farm for comment.

Episodes 1-4 of Clarkson’s Farm season five release on Prime Video on 3 June.