Conor McGregor made everyone do a double take when he shaved off his beard this week, and now Eddie Hall's done the same.
The infamous strongman decided to 'brave the shave' and cut off his trademark beard as part of this month's Movember.
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Throughout November each year, people from across the country grow out their moustaches to help raise life-saving funds for men's mental health and suicide prevention, prostate cancer and testicular cancer.
Wanting to get involved, Eddie decided to start fresh.
Sharing a photo of his baby face, Hall wrote: "Every year around the world during Movember people come together, united by the power of the Mo.
"More than just hair upon upper lips, the moustache is a symbol for positive change.
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"By growing a Mo for 30 days, people become walking talking billboards for men’s health and raise vital funds and much needed awareness for men’s mental health and suicide prevention, prostate cancer and testicular cancer."
The Beast also posted a hilarious gallery of different facial hair styles, ranging from a classic moustache to the iconic handlebars, while also urging people to sponsor him.
While it's all for a good cause, people couldn't help but comment on how different he looks without the facial hair.
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"Who are you and what have you done with Eddie," wrote one, while another said, "New face who dis."
A third added: "Who is the guy from the first pic?"
Others compared him to characters ranging from Buzz Lightyear to Stranger Things' Jim Hopper.
And while some fans said it felt 'wrong' seeing him with no face fuzz, many were into the new look, including this person who said: "You look so much younger without it!"
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Whether you dig it or not, as said, it's all to raise money for men's health issues - if you'd like to donate, follow this link.
McGregor similarly baffled the fans when he ditched the beard, although his shave was in the name of Halloween.
The UFC star and his wife dressed up as pilots for a spot of trick or treating with their kids.
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And while the whole family put in a valiant effort, there was only one thing people were talking about - the fighter's shocking lack of facial hair.
"Who the fook is that guy," wrote one on social media, with another adding, "You look hilariously funny without a beard. Looking like a Disney movie train rider."
Beard or no beard, it's not going to stop McGregor from trying to return to the ring in 2023.
Featured Image Credit: Instagram/@eddiehallwsmTopics: Eddie Hall, Conor McGregor, Mental Health, Health, UK News