Never one to shy away from speaking his mind, Jeremy Clarkson has taken a hit at a fellow presenter - aiming high (or low, depending on how you see things) with the equally opinionated Piers Morgan.
Clarkson made the dig against Good Morning Britain's Morgan while hosting Who Wants to Be a Millionaire, which returned this evening with a new series, welcoming the former Top Gear star back after he presented 20th anniversary specials of the quiz show earlier this year.
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Ever the wind-up-merchant, Clarkson said he's never watched Good Morning Britain purely because Morgan is on it. Ouch.
While some viewers weren't completely enamoured with Clarkson in the hosting chair, many had to agree that his cheeky quip against Morgan was pretty good.
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One viewer even referred to him as a 'banter king' (erm, perhaps a bit far on that one, mate), while another said he was doing an 'amazing job' making fun of Morgan.
Someone else wrote: "Jeremy Clarkson saying people don't watch Good Morning Britain because of @piersmorgan, love it."
Another commented: "I'm so happy that #WhoWantsToBeAMillionaire is back on television. I never used to be a huge fan but @JeremyClarkson makes it hugely more enjoyable And a joke about @piersmorgan barely 5 mins in. Will we get a #Brexit joke before the first advert break?"
He’s one of a kind. He’s straight talking. He answers to no one... And he really wants to make someone a millionaire! New #WhoWantsToBeAMillionaire with @jeremyclarkson. New Year’s Day 9pm @ITV @MillionaireUK
A fourth added: "I won't tell @piersmorgan that I've never watched Good Morning Britain either . Some of us have to work! #Millionaire."
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Another person said: "Bang on there @JeremyClarkson no one watches @GMB because of that Piers thing...!!!"
Another pointed out that it'd be good telly to get Clarky on Good Morning Britain, writing: "@piersmorgan you have got to invite @JeremyClarkson on @GMB in this coming year... Proper banter."
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It's been a pretty big night for TV, because not only do we have Jezza on Who Wants to Be a Millionaire and the return of Luther, we've also got the long-awaited treat that is the Inbetweeners reunion over on Channel 4.
Hello old friend.
Tom Beck, Channel 4's head of live events and commissioning editor for entertainment, told the Independent: "Will, Jay, Simon and Neil spent years failing to sneak into the best parties, so I'm very pleased to throw one that they're definitely invited to. I just hope Will brings his Mum."
Reader, he did.
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If you missed the action, you can catch the two-hour show on All 4.
Featured Image Credit: ITVTopics: Entertainment, TV and Film, Piers Morgan, Jeremy Clarkson