• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Lord Sugar makes announcement on future of The Apprentice ahead of series finale

Home> Entertainment

Published 11:01 21 Mar 2023 GMT

Lord Sugar makes announcement on future of The Apprentice ahead of series finale

Lord Sugar has opened up about the future of The Apprentice

Dominic Smithers

Dominic Smithers

Alan Sugar has opened up about the future of The Apprentice.

Since the reality series landed on our screens almost two decades ago, it's become one of the biggest shows on TV, with millions watching every week.

Aside from the plethora of deluded entrepreneurs the show attracts each year, fans tune in to see what pithy - definitely unscripted and totally off the cuff - put downs Lord Sugar spits out at the contestants.

Advert

All in all, it's a simultaneously immeasurably toxic and utterly brilliant piece of television, which I guess is why we Brits love it.

But with the billionaire now into his mid 70s, questions have been raised over whether he may choose to step back from the series fairly soon.

Lord Sugar has spoken about the future of The Apprentice.
BBC

Well, the man himself has broached the subject, opening up about what the future has in store for him and The Apprentice.

And as you might expect, he has a pretty clear view of what the show should and could look like without him at the helm.

Advert

"I don’t want to sound too big-headed, but a lot of people underestimate me," he said.

"They hear me talking like a cockney, but I know everything, I really do.

"I’m not degrading people like (Dragon’s Den star) Peter Jones, because they’ve done a lot also.”

Lord Sugar went on: "But none of them have done as much as I have. Who would I put in my place? I can’t think of anybody. There’s loads of people that would queue up.

Could the show work without Lord Sugar?
BBC

Advert

"There’s no reason why I can’t go on to do 25 years. I’m very fit, so I don’t know whether it stops at 20."

So I guess that answers that then.

This comes after the former Tottenham Hotspur owner was called out over an offensive tweet he posted recently.

The businessman took to the platform to make the controversial post after week ten of The Apprentice centred around a dog food challenge.

Tagging The Apprentice, Lord Sugar wrote: "I think the dog looked a bit sad as if he was going to appear in North Korea master chef."

Advert

This did not go down well with commentators, especially after the BBC forced Gary Lineker to briefly step down from his role as Match of the Day host after making a controversial tweet where criticised the UK government over its handling of the migrant crisis, saying it was similar to language used in Nazi Germany.

Lord Sugar was called out over a comment he made about a recent episode of The Apprentice.
BBC / The Apprentice

The broadcaster claimed that they had to make the decision because of their commitment to impartiality.

Reacting to Lord Sugar's tweet, one Twitter user tagged the BBC and wrote: "Some casual racism but that’s OK wae @bbc."

"Seems very political based Alan," added a second before asking: "How are u able to be political and be employed by the BBC???"

Advert

"Do you ever stop and think before spewing casual racism?" questioned a third

LADbible reached out to Lord Sugar's representatives for comment.

Featured Image Credit: BBC

Topics: UK News, TV and Film

Dominic Smithers
Dominic Smithers

Dominic Smithers is LADbible's Editorial Lead. After graduating from the University of Leeds with a degree in French and History, he went on to write for the Manchester Evening News, the Accrington Observer and the Macclesfield Express. So as you can imagine, he’s spent many a night wondering just how useful that second language has been. But c'est la vie.

X

@SmithersDom

Advert

Advert

Advert

Choose your content:

5 hours ago
7 hours ago
20 hours ago
  • 5 hours ago

    54-year-old actress explains why she 'won't date people' her own age

    The EastEnders star broke up with her boyfriend 20 years younger than her last year

    Entertainment
  • 7 hours ago

    Jeremy Clarkson reveals new health concern just months after emergency heart surgery

    Seems like he can't catch a break

    Entertainment
  • 20 hours ago

    People have been shown ‘hidden' Star Wars film that never made it into the cinema and have surprising response

    Surely they should've shown it on May 4th instead of last week

    Entertainment
  • 20 hours ago

    New Bruce Springsteen biopic trailer drops with fans stunned by cast

    Fans don't have long to wait until Springsteen: Deliver Me From Nowhere hits cinemas

    Entertainment
  • The Boys creator on what that ‘insane’ ending scene in finale means for final season of show
  • Man who was offered interview for The Apprentice reveals 'insane' way he filled out application form
  • New Netflix disaster series is based on chilling hypothesis of what could actually happen to the world
  • Cameron Diaz makes career announcement days after return from 11-year Hollywood hiatus