
The promotional outfit behind Coachella Valley Music & Arts Festival have taken a financial hit after two acts broke a sacred rule.
Unfolding across nine days in total this month - 19 April being its final day of festivities - the immense Californian 'do welcomed artists such as Justin Bieber, Sabrina Carpenter, Wet Leg, The xx, and The Strokes onto its various stages, with at least 125,000 attendees enjoying the tunes in the desert sunshine.
However, it's been reported by TMZ that promoter Goldenvoice Productions, which was acquired by Anschutz Entertainment Group in 2001, faces a substantial fine for allowing the fun to continue too late into the night.
On Friday, 17 April, DJ Anyma's set lasted until 1:00am local time, costing Coachella a hefty $24k, while Bieber's headline performance also went over the pre-agreed 1am curfew by just two minutes.
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That resulted in another penalty ($20k).

LADbible has reached out to Goldenvoice for comment.
The city of Indio will benefit from this unexpected cash injection, with the fines heading straight into a general fund that covers areas like the police and fire services.
Elsewhere on the Coachella beat, New York City anthem specialists, The Strokes, closed out their set with a message of political protest against the US government.
As the band - consisting of Julian Casablancas, Nick Valensi, Albert Hammond Jr., Nikolai Fraiture, and drummer Fabrizio Moretti - were wrapping up their rock show, the video screens behind them displayed a montage of governments the CIA had overthrown over the generations.
The beloved band, which will release new studio album Reality Awaits this June, also broadcast footage of more recent conflicts. This included Israel bombing Gaza and the US strikes on Iran, while the band performed 'Oblivius', which hadn't been heard live by any fan for a decade.
The song's chorus of 'What side you standing on?' belted across Coachella, and the accompanying visuals climaxed with the message 'over 30 universities destroyed in Iran' as they showed footage of the 'last university standing in Gaza' being destroyed in a controlled explosion.

Their eventful performance at Coachella also involved enigmatic frontman Casablancas donning a T-shirt emblazoned with a tailored Amazon logo on it.
Instead of 'Prime', which refers to the tech company's universally used service, the top read 'Crime' instead.
He even asked the crowd: 'You guys excited about the draft?' in reference to a recent US government proposal to automatically register men aged between 18 and 25 for eligibility in the military.
Topics: Music, Justin Bieber, Money