Eminem has promised to make his 'career disappear' ahead of his highly-anticipated new album.
On his new single 'Houdini', the rapper gave us a glimpse on what to expect on the upcoming project.
In the song, the 51-year-old took shots at everyone, including his children, as the likes of 50 Cent, Snoop Dogg and Pete Davidson also appear in the music video.
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He raps: "But you can all suck my d**k, in fact
"F**k them, f**k Dre, f**k Jimmy, f**k me, f**k you, f**k my own kids, they're brats (f**k 'em)
"They can screw off (Yeah), them and you all (Uh)."
Now, a day before the release, Eminem fans think they have figured out the meaning of his album via a new cryptic video he has shared.
Watch below:
Supporters of the rapper have come up with a wild, yet compelling, theory explaining what Eminem means when he says his next album will ‘cancel himself’.
Fans have dissected the name of his upcoming record 'The Death Of Slim Shady (Coup De Grâce)', as the French term translates as 'a final blow or shot given to kill a wounded person or animal'.
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Taking to X, fan account @EminemDetroit88 said that they think the whole theme of the album is to test whether his alter-ego slim shady would be survive in today's 'woke' climate.
"Now I see why the album is called The Death of Slim Shady. The concept of the album is to bring slim back and see if he can survive in today's climate. Genius," they wrote.
A second fan also echoed: "Oh my God Eminem is locked in the basement. They done shady's done free he doesn't come out the grave. This generation is so hit bro."
Meanwhile, other fans said they simple cannot wait for the project to drop, as one person tweeted: "Man this is beautiful. I feel like a whole movie is coming but in an album form. This is the most clever you’ve been since 2013.
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"I’m so happy. Even the new album cover looks like a movie poster.. This is such ana amazing rolllout. You really are a goat."
Another penned: "This album is going to break every record, I haven’t seen this much hype for anything in a long time.
"I cannot wait to spend all of tomorrow listening to this album on repeat!"
Someone else said: "Oh boy this album gonna stir the social media pot I can already tell bro been playing chess not checkers his whole career."
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'The Death Of Slim Shady (Coup De Grâce)' will drop tomorrow on 12 July.
Anish Vij