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It's the greatest show on Earth. No, not the Super Bowl, but its famous halftime show.
That's certainly the case for those who aren't tuning in for the sporting showcase, with it acting as a more general cultural event in the American calendar.
Super Bowl LVIII takes places on Sunday, 11 February in Las Vegas' stunning Allegiant Stadium.
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Millions watch for the sport but millions also don't. It's so much more than the final game in the NFL calendar in a normal year - and this one has Taylor Swift.
Super Bowl 53 will see the Kansas City Chiefs face off against the San Fransisco 49ers.
Usher is headlining the halftime show for 2024, with the iconic pop star expected to run through a collection of his greatest hits since embarking on his career at the age of 16.
The 'Burn' singer has already hinted at what his performance will include, saying he will pay homage to Black artists who helped pave the way for his incredibly successful career in the music industry.
He said: "I think about what our country has kind of represented for Black artists, you know, having to at some point go through kitchens to even be able to perform for an audience, but they had to leave back through that same door, fear for their lives as they went to the next state to do the same thing."
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Usher also said he will recognise his friends who have helped him get to where he is.
So who will join him? Well, it's not a dead cert that anyone will. Last year saw Rihanna do it solo, using it to announce she was expecting her second child. Lady Gaga also did it solo back in 2017.
But look back to 2016 and you'll see Coldplay headline alongside Beyoncé, Bruno Mars, and Mark Ronson. Same for 2022 with Dr Dre, Snoop Dogg, Enimen, Mary J Blige, Kendrick Lamar, 50 Cent and Anderson Paak.
Given how much Usher has praised those who helped make his career what it is, it'll be a huge shock if he goes solo.
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Here's who we think will be taking to the stage with him:
Lil Jon and Ludacris
Usher's most popular song is arguably 'Yeah!' released way back in 2004.
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The song famously features two other American rappers, Lil Jon and Ludacris.
It was the longest running number one song of the year in the US, meaning it's a no-brainer to reunite the musical family for the show everyone watching in person and at home will know all too well. Plus, the trailer for the halftime show focuses on the smash hit.
They also came together for Usher's song 'Lovers and Friends', meaning they could make a decent segment from the trio's showing.
Alicia Keys
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Also back in 2004, the 'Fallin' singer scored her second number one with Usher.
They sang together on his hit 'My Boo'.
And given Keys' links to Jay-Z through their mega hit 'Empire State of Mind', we think she'd be a natural fit given his label Roc Nation produces the halftime show itself.
Will.i.am
The Black Eyed Peas frontman teamed up with Usher more than a decade ago.
Together they made 'OMG' in 2010 and 'What's Your Name' in 2008.
'OMG' was chart-topping in five countries, including the UK and US.
Will.i.am is also no stranger to the Super Bowl having headlined it himself with his bandmates in 2011.
Back then, Usher was a special guest for the band meaning Will.i.am is set up nicely to return the favour.
Pitbull
Mr Worldwide himself.
Pitbull and Usher teamed up for 2010's 'DJ Got Us Fallin' in Love'.
It charted in the top 10 in more than 15 countries making it a global hit across nightclubs and bars.
More of a dance song to Usher's traditional R&B, it'd be a surefire way to get the crowd fired up.
21 Savage and Summer Walker
Usher is set to release a new album two days before the Super Bowl, entitled Coming Home.
The lead single from that record is 'Good Good' which has seen him team up with 21 Savage and Summer Walker.
Usher will of course be wanting to use the halftime show to promote his new material so this one feels like a certain showing.
Tom Earnshaw