If you’ve ever struggled to tell the difference between two seemingly identical items that others insist are very different, this new TikTok trend is for you. Dubbed the “my Birkin” trend, the original video was posted back in March but has slowly been gaining traction.
We’ve all been there – smiling and nodding while pretending to see the difference between the near-identical outfits or objects a loved one or friend is proudly displaying. An influencer by the name of Charles Gross posted a video, where he compared his Birkin bag to “another Birkin” and pointed out the differences between the two iconic bags.
“My Birkin. Another Birkin,” Gross said in all seriousness. “But what makes these two Birkins different, and what small feature about them divides the Hermes collector community?”
The bags will set you back megabucks and rose in popularity following the success of Sex & The City, and many commenters were saying if they spent that much money on two bags, they would want them to look dramatically different. The original has now been viewed more than 1.8 million times, and has more than 180k likes. It was actually intended as an advertisement for @fashionphile, a luxury reselling platform, but social media creators were soon using the sound over videos of them comparing two different things, which range from the ridiculous to the adorable.
In one video, a user posting under the name of @420skankhunt used the sound to contrast a Lego model of her black and white cat with her actual cat.
Elsewhere, a proud dad used the trend to compare his twin daughters, called Nessa and Roni. The only difference was the number of dimples they have.
Another creative, @ellieaddis, used the sound to compare her beloved Shrek mugs, with nearly 192k likes.
Food was also compared, with @ilovehiccups putting different types of the same brand of cream cheese to the test, and @yolknatalia did a comparison of two pairs of black Converse (which nobody can tell the difference between.) It also made it over to booktok, with people comparing dark academia books.
It has since been used in more than 11,000 videos.
Fortunately Gross has seen the funny side and duetted some of the most popular posts, captioning it “I’m so grateful and flattered that this sound of mine is being used so creatively” and laughed at the videos with a proud smile.