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Warning: This article contains spoilers for the latest season of Black Mirror.
Netflix is inviting fans to sign up for new platform Streamberry as they're urging people to 'join the Streamberry family'.
With red lettering and a distinctive looking logo some people are wondering if Netflix has changed their name to Streamberry.
However, it's all part of a promotion for the latest season of Black Mirror.
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See, the opening episode of the latest season of Charlie Brooker's dark, twisted anthology series is titled 'Joan Is Awful' and centres on the life of a woman who sees the events of her day replicated on her favourite streaming platform.
That platform's name, you guessed it, is Streamberry and the episode is pretty out there by the standards of most TV shows, though Black Mirror has previous in this department.
Salma Hayek, who plays the fictional Joan on the bizarre and macabre recreation of a woman's life, reckoned she might get in trouble for a scene where she defecates in a church after the real Joan (Annie Murphy) does it.
In the episode it's revealed that Streamberry is going to be releasing many more 'X Is Awful' series based on pretty much everyone in the world and you can get in on the action.
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If you sign up to Streamberry they'll take the name and photo you provided to create your very own show poster where you too can be denounced as awful.
In all honesty Streamberry doesn't come out very well from 'Joan Is Awful' considering Joan and Salma Hayek team up to take down the show.
The episode had viewers wondering if they ought to cancel their Netflix subscriptions after a major part of the episode was hidden details squirreled away in the terms and conditions that people agree to without reading.
Plenty of people seeing Netflix's announcement of Streamberry decided to give the T's and C's a proper look through and found some pretty disturbing stuff in there, though since this is based off a TV show where that's a plot point they're likely not going to steal your image forever.
Still, while some people happily created posters of themselves saying they were awful and stuck unpopular public figures in the mix too, others said they would steer well clear of Streamberry.
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One person said 'I think the f**k not' and a second declared they 'can't believe y'all watched that episode and still signed up for this'.
Someone else said it was 'decent marketing', while another was clear they were 'not signing up for this are u insane'.
'Joan Is Awful' is not the only episode of the latest season of Black Mirror where Streamberry comes off pretty unfavourably, as in 'Loch Henry' the streaming service is among those the episode seemingly targets while pointing out the perils of the true crime craze.
Featured Image Credit: Streamberry | You Are Awful / NetflixTopics: Black Mirror, Charlie Brooker, Netflix, TV and Film